Vive la Golden Hall October 30 th – November 14 th 2015 Co-organized by Support

Vive la France in a few words Golden Hall in collaboration with the French- Hellenic Chamber of Commerce, invite visitors to discover how the history, culture, geography and politics of Greece and France have influenced one another. It’s the 2 nd consecutive year the center organizes this flagship event dedicated to France. For 20 days in November visitors experience different aspects of France : Activities showing French life, history and culture A stage for various activities and lectures The whole center is fully branded with the event’s creative Visitors familiarize with the French joie de vivre and the close cooperation between Greece and France

Main pillars of the event Culture / Tourism / Society GastronomyFashionTechnology IFG EFA Atout France Paris Match Lycée Léonin “La Grèce en France” Degustation Wine, Champagne, Cognac Sweet Michelin stars Tenants Sponsors Elle, Marie Claire, Madame Figaro Astérix Cars, Energy, Constructions

TNS ICAP survey, December 2014 Golden Hall – Key facts No1 shopping mall in the fashion field famous for its trendiness and hotel look alike environment 132 famous brand names & department stores for shopping and dining with more than 4,000 brands 3,8 million visitors per year 1,400 parking spaces at 2 levels - area: 45,602 m² High car frequency in the parking: 850,000 cars in 2014 First prize in European level in its category at the European Awards ICSC 2010

TNS ICAP survey, December 2014 Gender: 35% Male, 65% Female Age: (65%) Region: mostly north suburbs (61%) & center (19%) Socioeconomic class: A, B & C1 (70%) Purpose of visit: 72% shopping, 28% entertainment Average spending per consumer: € 40+ Average time spent: approx. 3 hours Golden Hall – Visitors 2014 vs % footfall + 1.5% cars % turnover

La Chambre de Commerce France-Grèce The French-Hellenic Chamber of Industry & Commerce: Is the representative body of both Hellenic & French business interests It contributes to the optimization of the French business practices in the Greek market as well as to the mutually beneficial understanding between Greek and French business community It offers important supporting tools to Greek and French businesses for their growth in both countries

France – Key facts A unique position in the world….. One of the most powerful countries in Europe Geographically diverse combining cosmopolitan cities, picturesque villages, beautiful coastal areas, snowy mountains and rich vineyards. The world’s most popular tourist destination with impressive monuments, museums, gardens, attractive countryside. …A strong national identity in History, Civilization, Culture, Industry and Agriculture…

Asterix & Obelix activities Exhibition of all the covers of Asterix issues (in French) in the corridors of the center Handicrafts with Asterix & Obelix materials in three areas indoors: Arts & Crafts stage (1 st floor) Lego area (ground floor) Playway area (2 nd floor) Kids take balloons/flags etc. of Asterix & Obelix as giveaways Projection of Asterix spots on the TV screens of the center Projection of Asterix films in the small theater on the 1 st floor

Tasting of French Wine, Champagne & Cognac in the kitchen area on the ground floor Exhibition: “Routes de vin” 20 panels in a photo exhibition showing the vineyards of the French countryside 5 cubes will display bottles of wines of numerous famous French varieties French Degustation

French gastronomy Cooking sessions on French desserts & sweets from experts of cooking schools (Le Monde/ IEK Akmi) Exhibition: “Michelin” stars

French fashion Exhibition: “The evolution of French fashion” The best issues of French female magazines such as Elle & Marie Claire, will be displayed in the center

Paris Match Cooperation with magazine Paris Match Exhibition: “Paris Match & Grece, 30 ans”

French technology French technological achievements are presented in the hallways of the center Visitors get acquainted with innovations French engineering has made throughout the years in various fields * This pillar is covered by sponsors

The whole center is “dressed up” with the event’s creative: Tower creative The central area in the main entrance 1 big floor graphic in the entrance 4 big hanging banners 6 hanging banners 4 illuminated panels 20 panels 6 posters in “trees” 4 posters inside the elevators 10 posters in cubes 30 panels below the TV screens Leaflet with the event’s program Social media Vive la Golden Hall

Radio spots in 10 radio stations Social media Site: Facebook: MyGoldenHall Instagram: mygoldenhall Media Support Inauguration: October 30 th *with special guests

MERCI!