Nuance: reinventing the relationship between people and technology – Defining the next generation of human-computer interaction: Intelligent Systems –

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Presentation transcript:

Nuance: reinventing the relationship between people and technology – Defining the next generation of human-computer interaction: Intelligent Systems – Deeply invested in creating effortless and natural user experiences – Best known for rapidly advancing voice-recognition technology

With leading global relationships, it’s rare to go a day without Nuance

Rethinking mobile advertising News flash: most mobile ads suck. Wrong size — small spaces and big thumbs Wrong placement —little space to tell a story Wrong value — unless you’re wildly differentiated, how do you break through to earn the tap?

The Rise of Voice Interactivity

Celtra Mobile Theory Ad Theorent Juice Mobile Millenial Ad Marvel Widespace Etc… Advertiser Ad Agency Ad Production Tools Ad Network App Demand SideAd Tech PartnersSupply Side Mobile Partners GLOBAL TECH PARTNERS Nuance Voice Ad Ecosystem

Japan largest ad market in Asia Korea #2 Ad Net China Top 3 Ad nets North America -Millenial, Opera, Celtra -Agencies and Advertiser involvement Europe -Two premium networks integrated Brazil/LATAM, Russia, S. Africa, Australia – in the pipeline! Ad network partnership across the Globe India Top 2 Ad nets Australia #1 ad net.

First Voice Ad just launched: JetBlue Integral part of JetBlue’s new advertising campaign focused on “underappreciated fliers.” Uses pigeons — “the most overlooked and underappreciated fliers of all” — as the face of the campaign. Campaign will feature a unique voice activation unit that will teach consumers how to speak pigeon on their smartphones. JetBlue and Mobile Theory partnered on the mobile campaign, leveraging Nuance’s voice recognition technology

Next 3 month timeline Campaigns and innovated advertising campaigns with FMCG Auto Entertainment Finance Travel Global expansion by Partnering with Ad networks Language support Dialog creation tools and Ad creation Automation Conversational flow Multiple language dialog creation support Tools to automate and simulate ad creation Two way help with Demographic data to enhance experiences

© Nuance Communications, Inc. All rights reserved. Page 11