Providing Relevant Content Parker Mason. Know your audience.

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Presentation transcript:

Providing Relevant Content Parker Mason

Know your audience.

We’re all communicators.

We’ve all sent a press release.

But why is it called a “press release” ?

A Brief History of The Press Release

4 Distinct Eras The Old Days The Good Old Days Back In The Day Nowadays

The Old Days

The Good Old Days

Back In The Day

Nowadays

More Than Just Text

Newspapers Are Cutting Staff

Bloggers Are Always Busy

Give Them The Media They Can Use To Tell Your Story (and make it easy for them)

How do you provide them with this content?

Know Your Audience

Know What They Can Use

Reach Out To Them

(social media is social)

BlogCampaigning.com

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