1. Oregon Liquor Control Commission’s Using Social Media to “Sell” Regulation presented by Christie Scott Oregon Liquor Control Commission Government Affairs and Communications NABCA Legal Symposium March 12, 2013

2. Why OLCC uses Social Media – Reach a larger audience – Educate – Community building – Find out what’s going on in prevention and the alcohol industry

3. News Sharing on Twitter

4. Good News … Bad News

5. Agency Happenings

6. Safety Tips

7. Best Practices

8. Answer Questions

9. The underage drinking video “Wasted” has more than 5,300 views

10. Articles

11. Honoring Achievements

12. Recognizing Partnerships

13. Highlighting Local Businesses

14. Support from Community

15. Engaging

16. Interesting

17. Engagement not Enforcement Watchdog is not man’s best Friend

18. See Something – Say Something

19. Be Cautious What You Post

20. Social Media as Enforcement Tool

21. Who’s using social media? Moderation Groups Licensees Bartenders/Servers News Media –(TV, Radio, Newspaper, Bloggers) Our Employees Legislators Parents Teachers Artists/Performers Attorneys Police

22. The need to communicate with citizens through social media has become pressing if we are to remain relevant.