NSF DUE ; Community Analyst Online Business Analyst Online Chérie Aukland

NSF DUE ; GeoTEd Partners

NSF DUE ; Module Outline Overview of Community and Business Analyst Online Overview of Community and Business Analyst Online Examples of when to use each Examples of when to use each Login and Explore the interface Login and Explore the interface Complete a quick example Complete a quick example

NSF DUE ; CAO and BAO Related to the CA and BA extensions for ArcGIS Related to the CA and BA extensions for ArcGIS Free access to data to create a map and do a simple analysis Free access to data to create a map and do a simple analysis Easy to use, no plugins or installation required Easy to use, no plugins or installation required ESRI Global Account necessary ESRI Global Account necessary 30 days trial free, then only the free part 30 days trial free, then only the free part Access through state contract being worked out Access through state contract being worked out More on that later…. More on that later….

NSF DUE ; What is Community Analyst Online View and analyze demographic, public, and other sources of community/social focused data View and analyze demographic, public, and other sources of community/social focused data Goal: to better understand the overall community in question and make better policy decisions Goal: to better understand the overall community in question and make better policy decisions Can help answer the following: Can help answer the following: Where should money and resources be targeted for greater impact? Where should money and resources be targeted for greater impact? What population of people will be impacted by a policy decision? What population of people will be impacted by a policy decision? What demographic trends should we plan for? What demographic trends should we plan for? Source:

NSF DUE ; Community Analyst Online Data Demographic, consumer spending, and business data Demographic, consumer spending, and business data wide variety of datasets available and kept current wide variety of datasets available and kept current Or use your own data from multiple sources: Or use your own data from multiple sources: spreadsheet of addresses or lat/long locations (up to 2000 points). spreadsheet of addresses or lat/long locations (up to 2000 points). shapefile polygon, point data. shapefile polygon, point data. Create a webmap on ArcGIS.com and access your map for viewing within Community Analyst. Create a webmap on ArcGIS.com and access your map for viewing within Community Analyst. Data Descriptions ( data/data_descriptions.html) Data Descriptions ( data/data_descriptions.html) Data Descriptions Data Descriptions Source:

NSF DUE ; What is Business Analyst Online? Same data as CAO Same data as CAO provides detailed information and insights about consumers, their lifestyles and buying behavior, and businesses in your market area. provides detailed information and insights about consumers, their lifestyles and buying behavior, and businesses in your market area. With BAO, you can: With BAO, you can: Analyze trade areas, competition, supply and demand Analyze trade areas, competition, supply and demand Evaluate sites Evaluate sites Determine population within a specific drive-time or distance Determine population within a specific drive-time or distance Identify and segment customers Identify and segment customers Reach your customers more effectively Reach your customers more effectively Explore markets in the US and Canada Explore markets in the US and Canada Source:

NSF DUE ; Community Analyst vs. Business Analyst Online very similar in terms of features and data very similar in terms of features and data organized a bit differently to better serve the different audiences and intended analysis goals. organized a bit differently to better serve the different audiences and intended analysis goals. Business Analyst Online: intended for commercial audiences focused primarily on site selection Business Analyst Online: intended for commercial audiences focused primarily on site selection Community Analyst: focused on policy issues and enabling understanding of communities from a "social issues" perspective. Over time, the two products are likely to continue to diverge. 1 Community Analyst: focused on policy issues and enabling understanding of communities from a "social issues" perspective. Over time, the two products are likely to continue to diverge. 1 1 Source:

NSF DUE ; Let’s try it!

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