8-21-2008 Company Confidential Pg 1 Weekly Business Update Aug 22, 2008.

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Presentation transcript:

Company Confidential Pg 1 Weekly Business Update Aug 22, 2008

Company Confidential Pg 2 Aug Flash Report (thru ) Cash Sales

Company Confidential Pg 3 Summary Cash Sales Trend - $K

Company Confidential Pg 4 Summary Cash Sales YTD - $K Aug 2008 YTD data thru 8/21.

Company Confidential Pg 5 Publishing: Dashboard Thru

Company Confidential Pg 6 Indiv Publishing: New Sales Components Trend

Company Confidential Pg 7 Indiv Publishing: New Sales Components Trend

Company Confidential Pg 8 Publishing: Renewals

Company Confidential Pg 9 Publishing: Individual Renewals Cumulative average renewal trend takes monthly data points and accumulates/averages them over time. For example, Aug 05 is a stand-alone data point for that month. Sep 05 takes Aug and Sep potential renewal and actual renewal and re-computes a 2 month average. Oct 05 takes Aug, Sep, and Oct renewal and re-computes a 3 month average. The rest of the trend months are similarly derived where any given month is a re-computed average of the data for that month and all preceding months. The month percentages are not the key in this metric, but rather the slope of the line. A positive slope (seen here) indicates real improvement over time by removing the potentially skewing impact of individual monthly timing differences (decline recoveries).

Company Confidential Pg 10 Publishing: Cash Sales Trend

Company Confidential Pg 11 Publishing: Guest Pass Conversion Trend Above data is for all our website Guest Passes, whether they are walk-ups or FLers, but excludes test trials like NDIA, Mauldin, and sign up a friend (PL). Sign-ups and Conversions (colored bars) are plotted against Y1 (left Y axis) whereas conversion percentages (black line) are plotted against Y2(right Y axis). The conversion rate exceeds what had been our historical average which was approx 54%. Signup and Conversion data thru 8/14.

Company Confidential Pg 12 Publishing: Aug Inst Pipeline

Company Confidential Pg 13 CIS: Sales Trend

Company Confidential Pg 14 CIS & Briefings – Aug /2

Company Confidential Pg 15 CIS & Briefings – Aug /2 No Aug Business booked for PI or Pol.