Prosci® Change Management Overview

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Presentation transcript:

Prosci® Change Management Overview Please read Right to use this content is governed by the licensing terms and conditions for this online tool. Reproduction and distribution are not permitted under a single-user license without express permission from Prosci. For permission to reproduce or distribute content, contact Prosci at +1 970-203-9332. All trademarks and copyright notices must be retained.

Agenda for presentation Defining change management Individual change management Organizational change management Who is involved in managing change Change management and project management

Change management is: The process, tools and techniques to manage the people side of change to achieve the required business results.

All three elements must be present for project success Prosci® PCTTM Model Leadership / Sponsorship provides guidance and governance Project Management gives structure to the technical side of the change Change Management supports the people side of the change All three elements must be present for project success The Prosci® Project Change Triangle (PCT) is a trademark of Prosci, Inc. All rights reserved.

Organizational change can be represented as three states of change Current state Transition Future How things are done today How to move from current to future How things will be done tomorrow

Examples of changes organizations are currently taking on state Transition Future Ad hoc processes Documented and managed processes Multiple, legacy systems One integrated database Generalists in the call center Specialists in the call center No web interface for suppliers Supplier website integrated into supply chain Two different companies Merged organization

In reality, there are both organizational and individual future states Current state Transition Future Organization How I do my job today How I will do my job after the change is implemented Current state Transition Future Individual

The organization’s future state is actually the collection of many individual future states Individuals Organization Current state Transition state Future state Future state Current state Transition state Future state Current state Transition state Future state Current state Transition state Future state Documented and managed processes Current state Transition state Future state One integrated database Specialists in the call center Current state Future state Supplier website integrated into supply chain Transition state Merged organization

The focus of change management is helping individuals make their transition Current state Transition state Future state Change management drives project success by supporting individual transitions required by organizational projects and initiatives Current state Transition state Future state Current state Transition state Future state

Change management is required to meet project objectives

There are consequences of not managing the people side of change Lower productivity Passive resistance Active resistance Turnover of valued employees Disinterest in the current or future state Arguing about the need for change More people taking sick days or not showing up Changes not fully implemented People finding work-arounds People revert to the old way of doing things The change being totally scrapped Divides are created between ‘us’ and ‘them’

Primary reasons for applying change management Increase probability of project success Manage employee resistance to change Build change competency in the organization

Change management perspectives Individual perspective Understanding how one person makes a change successfully Organizational perspective The tools that project teams and managers have to support the ‘people side’ of change

Managing individual change with ADKAR® ADKAR® describes the key building blocks for successful change Personal or professional Success with change requires all elements of the ADKAR® Model to be present Prosci® ADKAR® Model Reference: Hiatt, J. ADKAR: A model for change in business, government and our community, Learning Center Publications, 2006. ADKAR is a registered trademark of Prosci. All Rights Reserved. ADKAR and “Awareness Desire Knowledge Ability Reinforcement” are a registered trademarks of Prosci, Inc. All rights reserved.

The five building blocks of successful change Prosci® ADKAR® Model Awareness Awareness of the need for change Desire Desire to participate and support the change Knowledge Knowledge on how to change Ability Ability to implement required skills and behaviors Reinforcement® Reinforcement to sustain the change ADKAR and “Awareness Desire Knowledge Ability Reinforcement” are a registered trademarks of Prosci, Inc. All rights reserved.

ADKAR® forms the foundation of successful organizational change Ultimately, for a project or initiative to be successful, individuals in the organization have to do their jobs differently ADKAR® provides a framework for understanding how individuals change Managers and project teams can use ADKAR® to: Guide organizational change management plans Diagnose gaps and root causes of resistance Develop corrective actions

Prosci’s organizational change management process A structured process for managing the ‘people side’ of change on a project or initiative Research-based Holistic Easy-to-apply Scalable

Phase 1 – Preparing for change Understanding the nature of the change Understanding the groups being changed Creating the right sponsorship model and coalition Identifying risks Developing special tactics

Phase 2 – Managing change Communication plan Sponsor roadmap Training plan Coaching plan Resistance mgmt plan

Phase 3 – Reinforcing change Compliance audit reports and employee feedback Corrective action plans After action review Transition management

Connecting individual and organizational change management tools Individual phases of change (ADKAR®) Communications Awareness Sponsor roadmap Desire Coaching Knowledge Resistance management Ability Training Reinforcement™

Who is involved in managing change The change management resource on a project plays the role of enabler The conductor of the orchestra The director of the play Effective change management requires involvement and action by many in the organization

Senior leaders Why is this group important? What is this group’s role? Active and visible sponsorship is identified as the top contributor to overall project success in Prosci’s five benchmarking studies Senior leaders are one of two preferred senders of messages about change What is this group’s role? Participate actively and visibly throughout the project Build the needed coalition of sponsorship with peers and other managers Communicate the business messages about the change effectively with employees

Managers & supervisors Why is this group important? Managers and supervisors are the other preferred sender of messages about change This group has a unique and well-developed relationship with the employees being impacted by the change What is this group’s role? Communicate the personal messages about the change with their direct reports Conduct group and individual coaching sessions Identify, analyze and manage resistance Provide feedback to the rest of the change management ‘gears’

Employees Why is this group important? What is this group’s role? Employees will ultimately make changes to how they do their day-to-day work Their acceptance and use of the solution determines the success of the project and the ongoing benefit derived from the change What is this group’s role? Seek out information related to the business reasons for change and the personal impact of the change Provide feedback and reaction to the change and the change management efforts Take control of the personal transition (using an individual change management model like ADKAR)

Project team Why is this group important? What is this group’s role? The project team designs and develops the ‘change’ – they are the ones who introduce new processes, systems, tools, job roles and responsibilities This group provides much of the specific information about the change to the other ‘gears’ What is this group’s role? Provide timely, accurate and succinct information about the change (or project) Integrate change management activities into project management plans and activities

Change management is like project management However, it is the ‘people side’ of change Both aim to deliver value to the business by supporting initiatives and projects

Change management and project management Technical side of the project People side of the project

Comparing processes Project management Change management Initiation Planning Executing Monitoring and controlling Closing Process groups defined in the Project Management Institute’s PMBOK® Change management Organizational: Preparing for change Managing change Reinforcing change TM Individual: Awareness Desire Knowledge Ability Reinforcement®

Comparing tools Project management Change management Statement of work Project charter Business case Work breakdown structure Budget estimations Resource allocation Schedule Tracking Change management Individual change model Readiness assessment Communication plans Sponsorship roadmaps Coaching plans Training plans Resistance management Reinforcement

The right amount How much project management is needed? Depends on the complexity and degree of change to processes, systems, organization structure and job roles How much change management is needed? Depends on the amount of disruption created in individual employees’ day-to-day work and the organization attributes like culture, value system and history with past changes

Integrating change management and project management activities Project management and change management activities are most effective when they are integrated Unfortunately, in many instances change management is an add-on after the project has experienced obstacles

Problem or opportunity Planning Business improvement Design steps Development Implementation

Assessments Team and sponsors Change Communications management process Coaching and feedback Resistance management

Business improvement steps Change management process

Business improvement steps Change management process

Research results When to start change management p. 29 Research results When to start change management

Conclusion Change management focuses on the ‘people side’ of organizational change Change management involves both an individual and an organizational perspective Change management requires action and involvement by leaders and managers throughout the organization Change management and project management are both tools that support project benefit realization – project management is the ‘technical’ side and change management is the ‘people’ side Change management is most effective when it is launched at the beginning of a project and integrated into the project activities