eText TACCBO 2012 Annual Meeting and Conference 6/20/2012 Rand Spiwak

eText What technology may have the most profound positive effect on teaching/learning and reducing the cost of education? What does an average college textbook cost? What does an average textbook cost to manufacture? How much “feedback” to you get from a textbook? ie. documented Reading time, Pages read, Interactivity, Comprehension, etc How do you significantly increase student retention and classroom success? How do you implement this technology without mandates, minimal costs and at ones own pace? PILOT, RESEARCH & STUDY, FORMALIZE & IMPLEMENT

eText What is eText ? What does the Research Say? What are the eText Answers? What is the Next Step? PILOT

eText Textbooks – Why so expensive ? Alternatives ?  Used books, custom publ., rentals, book exchanges, etc. Constraints  Common Adoption  Text Selection  Faculty Union Contracts  Bookstore Contracts  Print Demand

eText Idea from a “kindle” Functionality  Text  Notepad  Pen  Highlighter  Calculator – math and scientific  Computer – research and word processing  LMS Integration  Sharing of Notes, Highlighting, Other Materials

eText Research  Who has done it?  What is industry doing?  When?  What? Devices  E-Ink  Net Book / PC / I-Pad / Tablet Publishers  E-copywrite  Sole v. Multi

eText E-Text Committee Publisher Meetings Devices Meetings Publisher RFP Device/E-Reader Platform RFP Connectivity/Print Solutions RFP Implementation Process

eText E-Text Sub-Committees  ADA  Bookstore  Connectivity  Deployment  E-Reader Platform  Faculty/Dept. Communications  Faculty/Student Training  Hardware / Device  Printing  Publisher Issues  Server / Storage / Cloud  Web Site ( )

eText Opportunities  Elim. or min. third party costs and profit  Elim. or min. textbook edition race  Elim. or min. used textbook use  Reduce Cost to Students by 75+%  Increase Student Access to Higher Ed.  Generate revenue from eText sale, eText printing and device margin  Generate revenue from peripheral commissions and connectivity

eText Potential Solution  Multi Publisher – open system  Multi Device – Design around best of breed and device agnostic  On-line and Off-line eText Access, Full Sync  Server Solution – Cloud technology  Data Transfer / Connectivity  “Text Creation”  LMS Integration – LMS agnostic

eText Essential Elements  Universal eReader Software Platform  Open Device Requirement  Technology Integration  eText Implementation  eText Access  100% Sell Through  Print Demand  ADA Compliance and Enhancements  Digital Exchange

eText The eText Future  Digital Content  E-Portfolio  Global Networking  Assessment  “Built Upon” text  Any public data source  Low Cost – Free to Use and Expand  Open Access / Orange Grove  Connexions – Sharing Knowledge  Knowledge Network  Other data bases – NASA, LoC, Smithsonian

eTEXT 2020 ? No, NOW!!!