Signs & Stories Codes and Semiotics in Family Stories.

Slides:



Advertisements
Similar presentations
Claude Levi-Strauss then... self-portrait (with monkey) in Brazil, Claude Levi-Strauss more recently... Paris,
Advertisements

SEMIOTICS What is Semiotics? Semiotics is the study of signs. A sign is something that stands for something other than itself.
Wednesday 20 th October Miss Pearce AO1: knowledge and understanding of media concepts, contexts and critical debates AO4: demonstrate the ability to undertake,
Semiotics Study of Signs.
Slides available at: under “Material from Guest Lectures” Introduction to Semiotics Doug Brent.
Copyright © 2003/4 Bolton Institute Semiotics Semiotics – the study of signs –Taken from the Greek word for sign – Sema What do we mean by Sign?
Pesaro festival of modern cinema (1965) The debate between Metz, Eco and Pasolini. Linguistics is the foundation of semiology. The image is not decomposable:
Ready children… Ready Children... Ready Families... Ready Schools... Ready Communities Virginia’s Definition of School Readiness Ready Children.
Introduction to Semiotics MD1H05C. GENERAL OVERVIEW.
Textual Analysis. Text = films, television programs, shows, magazines, advertisements, songs, clothes, posters Textual analysis = The interpretation of.
Parts of a Newspaper.
Substance Substance & Form Diachronic and Synchronic approaches Substance & Form Diachrony& Synchrony Lecture # 12.
Photography Make sure the camera is charged and there is a SD card Sign out the camera Go to event and take many diverse photos Make sure you get the ws.
Example: First time I saw Santa!.  They are the moments that really matter in a larger event.  They show the essence, or core of the event.  Often.
Language as element of Human Evolution Tools Tools Bipedalism Bipedalism Premature birth, and long dependency period of infants Premature birth, and long.
Language. Phonetics is the study of how elements of language are physically produced.
46h January maj  Its in the sign…  Denotation  Connotation  Ethos  Pathos  Logos 30. maj 2016.
Verbal and Visual Communication
ARH 390 Methodology - 1 Animals are Good to Think.
Audiovisual Literacy. • Educated • Cultured • Able to read and write What is LITERACY?
Standard Critical Approaches
Decoding visual communications how it works ConceptExampleMethod CondensationFace/automobile Unification Displacementrifle = penisSubstitution MetaphorSuperpower=
Logic as Semiotic: The Theory of Signs Charles Sanders Pierce
What representation is not… Media instantaneously planting images and thoughts in our heads.
Experimental Probability Vs. Theoretical Probability.
Culture vs. Society. Shared products of human groups.
Kuliah Proses Komunikasi Oleh Coky Fauzi Alfi cokyfauzialfi.wordpress.com Visual Semiotics.
FERDINAND DE SAUSSURE CHARLES SANDERS PEIRCE SEMIOLOGY Based on Müjgan Büyüktaş’ work.
Metaphors of globalization Lesson 5. Signs SIGN: something that stands for something else (De Sassure, inventor of “semiologie”) Unity of signifier (word,
VISUAL RHETORIC Is a theoretical framework describing how visual images communicate, as opposed to aural, verbal, or other messages.
2IV077 Media Analysis Lecture 2: Semiotic Analysis Dr James Pamment, 5 November 2012.
WEEK 6 Communication Theory: Semiotics Intro to Communication Dr. P.M.G. Verstraete.
Linguistic Anthropology
Culture The knowledge, language, values, customs, and material objects that are passed from person to person and from one generation to the next in a human.
Signification: Denotation / Connotation
Media, Technology and Politics CONSTRUCTION AND DECONSTRUCTION OF TEXTS ERIK CHEVRIER MARCH 9 ND, 2016.
Readings: Theory Text Ch. 5, 3:5, 3:6
What are the components of Media Literacy?.  Narrowest meaning:  Reading ability – verbal texts  Fluent, critical reading ability  To be educated,
The semiotic paradigm: implication for tourism research
Semiotic Design Last lecture we sampled a evaluation of the reversi game. Today Oct 27 we will invent and design a sign language for the reverse game.
Dr. Holly Kruse Communication Theory
Verbal intercultural communication
TODAY QUESTION 1B.
Understanding cause and effect
Direction Changes Over Time
“The people transmitting their stories to the next generation aren’t priests or poets or medicine women. They’re multinational corporations. And they are.
Culture The knowledge, language, values, customs, and material objects that are passed from person to person and from one generation to the next in a human.
Superhero Films Codes and Conventions.
Lesson 3 Television.
Do Now: Thinking about the story from last week, why did the Chinese government start a ‘Cultural Revolution’? Write at least one paragraph. You will.
Question 1b: Media Language.
Networks and Flows in Organizational Communication
Experimental Probability Vs. Theoretical Probability
Parts of a Newspaper.
Standard Critical Approaches
Experimental Probability Vs. Theoretical Probability
“When we engage with media we both act and are acted upon, use and are used.” Daniel Chandler.
Culture The knowledge, language, values, customs, and material objects that are passed from person to person and from one generation to the next in a human.
Media and Visual Literacy
The Ethnography of Communication ( EC )
SEMIOTICS.
Linguistic Anthropology
What are the sights and sounds of culture?
Parts of a Newspaper.
Relational Operators.
Signs and semiotics.
Writing Your Short Story
Origin Stories Native American Myths.
SEMIOTICS.
Signifier Signified RED LIGHT STOP
Presentation transcript:

Signs & Stories Codes and Semiotics in Family Stories

CULTURAL Code Agreed-upon frame of reference With a “grammar” (system of rules) For making sense and expressing experience Learned through experience

Signifiers & Signified SIGN (icon, index, symbol) is the SIGNIFIER OBJECT of ATTENTION is the SIGNIFIED “(fire)” is the SIGNIFIED of the Index: Smoke What is the SIGNIFIED of an engagement ring? This network of relationships between signified and signifier is the CODE

Diachronic vs. Synchronic Meaning DIACHRONIC—means across time SYNCHRONIC—means at one point in time

SYNCHRONIC When something is synchronic—it happens at one point in time, and therefore, it calls for us to make sense of it— We use the grammar and our experience to do that

DIACHRONIC It happens across time—which means it has been repeated…has occurred at least at two different points in time. It is the BASIS for sensemaking—the way these events are related. If it’s been repeated enough to trigger an EXPECTATION—the absence of the sign will cause dissonance and require sensemaking