Smokers Gum By: Gabriel,

PRODUCT LOGO Smoker Gum

What does your Product do? Smoker gum – has the nicotine that cigarettes have, but with no need to smoke one, Smoker gum – has the nicotine that cigarettes have, but with no need to smoke one, It helps you to maintain your resistance for the need of a cigarette. It helps you to maintain your resistance for the need of a cigarette.

PART 2 What does it do? It helps the smoker overcome their dependence on nicotine over time It helps the smoker overcome their dependence on nicotine over time less hazardous to their health than smoking. less hazardous to their health than smoking.

Positioning Our Target Market is Smoking addicts ranging from all ages to all genders. Our Target Market is Smoking addicts ranging from all ages to all genders. Our Competitors are, Nicorette, and Nicotrol. Our Competitors are, Nicorette, and Nicotrol. We are going to position our product in Magazines and Commercials,so that we could get the word out faster about our product we are going to sponsor local events as well We are going to position our product in Magazines and Commercials,so that we could get the word out faster about our product we are going to sponsor local events as well

Market Research For our Market research we used online surveys to to get info quick and easy from volunteers. For our Market research we used online surveys to to get info quick and easy from volunteers.

Packaging The packaging we are going to use The wrapper includes a substrate having a front and a back surface. The front surface includes a top edge, a first side edge, a bottom edge, a second side edge, and three areas of adhesive. A first area of adhesive extends along a portion of the front surface that is adjacent to the first edge. A third area of adhesive extends along a portion of the front surface that is adjacent to the second side edge. And a second edge of adhesive extends between the first and third areas of adhesive of a portion of the front surface that is in juxtaposition to, but not touching, the bottom edge.

Label For the label I made a visual Picture For the label I made a visual Picture The info that is going to be included is the brand of course The info that is going to be included is the brand of course Doctor recommended Doctor recommended Natural work Natural work Possible side effects Possible side effects

Pricing Price will be depending on what package you are getting the small or big size. Price will be depending on what package you are getting the small or big size. 170.ea-65.00$ 170.ea-65.00$ 100 ea-50.00$ 100 ea-50.00$ Every Month we are going to promote special that we have because we want to help addicts we are going to be doing more then business we are going to get involved. Every Month we are going to promote special that we have because we want to help addicts we are going to be doing more then business we are going to get involved. Specials buy one get on free. Specials buy one get on free. Buy 4 get 1 free and another half off. Buy 4 get 1 free and another half off.

Competitors' Nicolette Nicolette 170ea-68.99$ 170ea-68.99$ 100ea-53.99$ 100ea-53.99$ 40ea $ 40ea $

Competitors Nicorette Nicorette 30ea-13.50$ 30ea-13.50$ 100ea-41.99$ 100ea-41.99$ 192ea-90.00$ 192ea-90.00$

Promotion Mass selling -We are going to communicate with a group of people all at the same time,with this Promo you get higher chance to get some consumers. Mass selling -We are going to communicate with a group of people all at the same time,with this Promo you get higher chance to get some consumers. Personal selling, Going to speak Directly to the consumer with a one to one talk. Personal selling, Going to speak Directly to the consumer with a one to one talk.

Mass selling ex.

Personal Selling Focus 1) Prospecting - trying to find new customers 1) Prospecting - trying to find new customers (2) Communicating - with existing and potential customers about the product range (2) Communicating - with existing and potential customers about the product range (3) Selling - contact with the customer, answering questions and trying to close the sale (3) Selling - contact with the customer, answering questions and trying to close the sale (4) Servicing - providing support and service to the customer in the period up to delivery and also post-sale (4) Servicing - providing support and service to the customer in the period up to delivery and also post-sale (5) Information gathering - obtaining information about the market to feedback into the marketing planning process (5) Information gathering - obtaining information about the market to feedback into the marketing planning process (6) Allocating - in times of product shortage, the sales force may have the power to decide how available stocks are allocated (6) Allocating - in times of product shortage, the sales force may have the power to decide how available stocks are allocated

Least Focus Public Relations -is going to be out least focus on because we are trying to help the addict out and no other organizations the are not affiliated with them. Public Relations -is going to be out least focus on because we are trying to help the addict out and no other organizations the are not affiliated with them.