Bachelor of Marketing & Communication Experience. the difference Program Directors: Tony Spawton & Geraldine Bloustien

Bachelor of Marketing & Communication The School of Marketing and the School of Communication have collaborated with industry to create a new degree that is the first of its kind to be offered anywhere in Australia.

What is this degree about? Understanding, interpreting and succeeding in the contemporary world of digital integrated communications. Corporate and not-for-profit organisations Arts, creative industries, traditional industries, businesses and organisations

What is this degree about? Two recent advertisements…. JonnyWalker.mov VIC TOURISM_girl_boy.mov

Bachelor of Marketing & Communication Key to all successful organisations is effective communication: * Ideas, values, visions, products Key to effective communication is effective marketing * whose values, ideas, aspirations are you attempting to meet or create?

How will this degree help? Understanding the ways communication and marketing are integrated in contemporary organisations Learning to interpret, critique and evaluate effective communication and marketing tools in today’s digital world Acquiring the necessary skills to integrate these skills within contemporary transcultural industries.

Why is this degree essential? Contemporary industries, organisations and businesses require an integrated approach. Communication is embedded in Marketing and marketing is embedded in communication

Why is this degree essential? Today’s business leaders and executives require: cutting edge skills to communicate with their clients and partners; in depth understanding of how effective organisations work through their strategies in marketing, media communications, Public Relations, ethics and ethics.

Why is this degree essential? Competitive graduates require real life learning experiences throughout their degree. We offer real life problem solving experiences through: * a supervised industry research practicum * complex work simulation experiences * pathways to internships, research and further study.

And where will the jobs be? Recent advertisements have featured: –Health Services –Government Agencies ( Local, State, Federal) –NGO’s and charities –Small Businesses especially in country towns. –Creative industries ( museums, art galleries, cultural events –Sporting events