By: Paul Johnson

Intro.  History  The location of the sign  The logo design  What the logo means  Change in logo  Conclusion

History of Pontiac  If you don’t already know Pontiac is a type of automobile.  The company that produced Pontiac was General Motors.  They produced the first cars in  In 1906 the Pontiac Spring and Wagon Works was the first time Pontiac the name was used. For a name of the Business.  When the car first came out they wanted to call it Indian or Poncho (slang terms for the car) instead of Pontiac

History Continued  Pontiac came out with a six cylinder car in  The first all new Pontiac’s were introduced in  The Pontiac’s cars are sold in United States, Canada, and Mexico.  A Native American Headdress was used as the logo.  The new logo was introduced in 1958.

Pontiac’s Location  The location of the Pontiac Symbol is in the parking lots and streets of ISU. It is on a many car parked all over the campus streets of ISU.  The location is a pretty good place to get customers to come to your business.  This is a good place to have logos or signs to attract younger customers to your business.

The Logo’s Design  The shape of the logo is an upside down triangle, so the top point of the triangle is pointing towards the ground.  The other two points are pointing up towards the sky.  The base of the triangle caves in a little.

Logo’s Design Continued  The logo color’s are red on the inside of the triangle with silver and gray outline.  There is a cross towards the top of the logo which is a silver color.

Means of the logo  Pontiac is the name of an Indian Chief that fought in a war.  That could mean that Pontiac the cars could be classified as a warrior.  Another reason could be is that the logo is designed as a arrowhead so it could be a weapon for war.

Means of the Logo Continued  The cross on the top part of the logo could represent a symbol of Christ.  The cross could also represent the death of Chief Pontiac.  The logo could also mean speed for how it is shaped.

Means of the Logo  The red in the logo represent the blood of someone who fought in battle.  The arrowhead is a sign of strength, and power.  The silver and gray represent the armor or shield of the warrior protection.

Means of the Logo Continued  The logo could mean more sporting performance car.  The logo attracts the youth to the cars because of the sporty look.  “Pontiac says that the design represents and arrowhead.

Changed Logos  The old logo has been around for quit some time now it is time for a change.  The new logo is designed like an arrow or still an arrowhead.  The new logo is all silver with lines going across the inside of the logo.

Conclusion  From the history of Pontiac to the new design this company has attracted a lot of customers.  The design of the logo is unique from the upside down triangle with the cave in on the base of the triangle.  The color of the logo is red which stand out from other colors. The silver and gray outline.

Conclusion Continued  The means of the logo could be a lot of things.  From a warrior, speed, weapon for war, some time of religion for battle, or represent some that died at war. (for the cross.)  To the new logo that was designed today.

Bibliography  "Pontiac-Wikipedia, the free encyclopedia." Pontiac. 10,10, Oct  "Pontiac." The History of Pontiac. 12 Oct    ekj_3gI/AAAAAAAABic/4P7SJywOUBY/s320/Pontiac_Logo.jpg&imgrefurl= logspot.com/2007/03/pontiac.html&h=308&w=320&sz=9&hl=en&start=11&um=1&usg=__jeSSV- nStgbPEtuVvQ1DTOmTj- g=&tbnid=uQWGOBZNBaAt0M:&tbnh=114&tbnw=118&prev=/images%3Fq%3DPontic%2Blogo%26u m%3D1%26hl%3Den%26sa%3DN  efurl= 69&sz=29&hl=en&start=12&um=1&usg=__z2Ayk4sDz-j- TjUw8pIc8d8OtFw=&tbnid=VnKEJPmk0yL50M:&tbnh=138&tbnw=138&prev=/images%3Fq%3DPonti c%2Blogo%26um%3D1%26hl%3Den%26sa%3DN    i