Thesis Presentation IV – Fall Midterm Review NewMediaArts art 127 :: graphic symbolism week 4 :: b

NewMediaArts art 127 :: graphic symbolism :: week 4 :: b :: in-class examples  “e” logos

NewMediaArts art 127 :: graphic symbolism :: week 4 :: b :: today’s agenda  in-class demonstration  execute your sketches!  use simple geometry whenever you can  trace your sketches  the brush tool  the free transform tool  in-class activity:  work on the road sign assignment 1.work on your sketches 2.work digitally in Illustrator

NewMediaArts art 127 :: graphic symbolism :: week 4 :: b :: homework  homework project: “Road Sign Problem” *  purpose/objective:  Create basic shapes  Copy and combine shapes to create new shapes  Manipulate shapes using the pathfinder palette  Manipulate shapes using OBJECT>PATH options  Work with layers palette to rearrange, group, mask, lock, organize and label layers.  Work with the creation (pen, shapes, direct select) and transformation (rotate, reflect, scale, free transform, etc) tools and associated palettes (align, pathfinder, and transform)  assignment: Immediate, practical communication is the primary function of a road sign. With this in mind, graphically depict the subject indicated for each of the twelve road signs on the back of this assignment sheet. Execute each solution as a finished piece via Illustrator using only black, yellow and white. If the concept dictates, use of an additional color is permitted. This problem is a vehicle for simplicity and personalization. The intent is to inspire personal expression by giving each sign a unique life of its own. The familiar context suggests a traditional idiom, while the nonsensical topics allow for uninhibited design exploration and the opportunity to play; the parameters offer an opportunity to transcend the road functional aspects throu the creation of a personal statement in the name of design exploration. Themes:  Indian Village, Ant Farm, Baseball Field, Checkers Area, Fortune Teller, Target Range, Red Light District, Botanical Gardens, Kite Flying Area, Nuclear Power Plant, Earthquake/Fault Line, Paratrooper Landing  format: Execute one design for each of the above themes.  sketches any size sketch is ok – the ideal is to have one sheet of paper with multiple squares/sketches on it; use black marker and white paper; 8.5” x 11” paper will work fine)  all 12 designs on one sheet (8.5” x 11” paper)  large prints of each design (8.5” x 11” paper, printed from Illustrator)  *assignment adapted from Visual Literacy: A Conceptual Approach to Graphic Problem Solving by Judith Wilde, Richard Wilde and Kathy Kelly’s ART 3395 Graphic Design Software Course Spring 2004: 2 week assignment :: due

NewMediaArts art 127 :: graphic symbolism :: week 4 :: b :: post mortem  How smoothly did today’s class run?  What slowed us down?  What did we skip over?  How can we be more efficient in the future?