1 EMS Aviation Keeping Your World Connected ™ Future ideas for onboard IFEC Sam Carswell EMS Aviation

2 Office, Manufacturing / Research & Development Headquarters Introducing: EMS Aviation Adelaide, Australia Takoma Park, MD Norcross, GA Ottawa, Canada Moorestown, NJ Tewkesbury, UK EMS Formation + EMS SATCOM +EMS Sky Connect ============== =EMS Aviation

3 The Cloud

4 Mashups

5 Why is the iPhone a Success? Long Battery Life? Great Phone Service? Internet Connectivity? Steve Jobs ? It’s the Apps! The iPhone is a Platform for Creativity TM Apple Corp.

6 Airlines Need a Creativity Platform Direct Airline wireless contact with PAXs –Entertain, educate and interact –Anything from silly to serious –Personal or group interaction Rapid Deployment of Marketing Concepts –Independent of IFC, IFE and AC software –No aircraft re-certification or re-qualification –Months become weeks, weeks become days

7 Bounded Only By the Imagination Write “An App For That!” –Personal interactive moving map –Destination specific videos –Connecting flight status –Connecting gate number & directions –“Print” re-booked ticket to passenger's phone –Puzzles and Games – single player or groups –Magazines –Crew apps…..

8 Aircraft Creativity Platform Server with Terabytes Storage Wireless Access Point or PICO Cell Aircraft System (location, destination…) IFC Passenger T-PEDs

9 Aircraft Platform Reliable Open Platform –Apps developed using standard web tools –Linux Operating System Virtualization New apps can’t crash mature apps –Mass Storage and Database In Flight Connectivity –Even a small connection can accomplish a lot –A fast inexpensive connection can do more

10 Put the Cloud in the Sky! The Internet

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