1 Success Through AdWords: Restructure. Optimize. Convert.

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Presentation transcript:

1 Success Through AdWords: Restructure. Optimize. Convert.

THE ISSUES 2 Diminishing click through rates Stagnant conversion volume Low conversion rates High cost per acquisition

THE SOLUTION 3 An account restructuring audit was proposed by PPC Essentials to break down VacuumSpot's single campaign into smaller, highly-segmented campaigns. The account restructure was designed to: Increase impression figures on high converting products Create further budgeting control Provide opportunities for Quality Score improvement Remove low converting keywords

THE RESULTS 4 Monthly Revenue Improved by 143%

THE RESULTS 5 Monthly Transactions Improved by 107%

THE RESULTS 6 Monthly Return Improved by 149%

RECAP 7 Through a carefully planned strategic restructure of the AdWords account and ongoing management in the PPC Essentials program, VacuumSpot was able to more than double its revenue, transactions, and return from Google AdWords.