NEW APPROACHES TO FUNDRAISING A workshop prepared and delivered by Kathy Roddy of Kathy Roddy Research and Consultancy.

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Presentation transcript:

NEW APPROACHES TO FUNDRAISING A workshop prepared and delivered by Kathy Roddy of Kathy Roddy Research and Consultancy

Why do you need to diversify your income streams?  Over-dependence on statutory / trust funding (contracts / grants)  All eggs in one basket Kathy Roddy Training

Also….  Statutory / Trust funding is often restricted to projects….  …which limits your flexibility to invest in infrastructure, explore and develop new ideas, invest in fundraising, give yourselves a pay rise etc… Kathy Roddy Training

What we want is….. …more unrestricted income When do we want it? …18 MONTHS AGO!!! Kathy Roddy Training

How do we get it?  Individuals Kathy Roddy Training

 Companies Kathy Roddy Training

Time for you to do some work!  How can we fundraise from individuals?  How can companies support local voluntary groups? Kathy Roddy Training

Individual giving pyramid Kathy Roddy Training

Companies….  Don’t like giving money away out of their own profits  Happier to encourage their employees to give  New opportunities for asking their customers to give Kathy Roddy Training

Combining individual and corporate giving  Matching employee fundraising Kathy Roddy Training

 Adding donations to bills  Micro donation schemes  “Optional” donations Kathy Roddy Training

How does it work?  Need to understand donor psychology  Read “Nudge” Kathy Roddy Training

Motivators  We go with ‘defaults’  We want to be seen to do what ‘normal’ people do  We want something back (reciprocity) Kathy Roddy Training

How does this relate to fundraising???? easy  We need to make it as easy as possible for people to give  We need to create the impression that giving is “the norm”  We need to meet people’s motivational needs Kathy Roddy Training

More work!!! individuals  What motivates individuals to give to charities? corporates  What motivates corporates to give to charities? Kathy Roddy Training

Findings:  Give people their ‘motivational paycheck’ THANK YOU  Say THANK YOU and tell people regularly what you have achieved with their money  Approach corporates with “what’s in it for them” Kathy Roddy Training

That’s all we’ve got time for, so…  THANK YOU  THANK YOU and Kathy Roddy Training