1. Mike Hey Head of Fundraising
Funding our Future
Mike Hey
Head of Fundraising

2. Overview Where we are now? What is the environment?
Where do we need to get to?
How are we going to achieve it?
How can the branches help?
Awareness Week?
Over to you?
What are our key messages?

3. Thank you!

4. Where are we now? 2015/16 in numbers
This income is from grants such as the Big Lottery Fund and Children in need which help fund services like the Regional Co-ordinator Project and CYPC activities

5. This year so far… Summary
This will increase with continuation funding from the Big Lottery Fund – but not guaranteed
Budgets appraised by Regional Fund Committee
Fund total is estimated on previous contributions
Any surplus spend opened to further applications
Branch’s spend approved by CLAPA finance
Summary
Our unrestricted fundraising from the community is encouragingly £33k up on this stage last year but £27K below where we would like to be.

6. What is the environment?
Internally (historically)
Small team
Reactive
Lack of strong messaging
Lack of resources
Lack of consistent processes
Too reliant on the big Trusts

7. What is the environment?
Externally
Competition
Cut backs leading to…
…Higher demand on grant funders i.e Lottery, Children in Need
Negative Media portrayal of charity sector (Olive Cooke, Kids Co, Etherington Report)

8. Where do we need to get to?
To achieve our objectives –
Delivering Regional support throughout the UK…
… We NEED to:
Build reserves
Create more sustainable sources
Invest in new opportunities
Raise £1.2M by 2021 (from £678K)

9. How are we going to achieve it?
Diversify income streams (balanced income)
Stronger processes
Stronger messaging/branding
Better resources to make us noticed
Illustrate the difference each £1 will make
Provide a Better experience (to fundraisers)
Use our amazing cleft community to ask

10. A Great Team Vicky is your branch’s contact for all fundraising issues
Mike Hey - Head of Fundraising
Vicky Hotchkiss - Community
Fundraising Manager
Denise Robson - Trust and Foundations Fundraiser
Rowena Knight - Senior Trust and Foundations Fundraiser
Vicky is your branch’s contact for all fundraising issues
Eden Quayle – Community & Challenge Events Fundraiser
(starts Tuesday!)

11. Opportunities Schools Brownies, Scouts Challenge Events (localised)
Corporate Partnerships (COY)
Local businesses
Pubs
Sports Clubs
Faith Groups
Local Mayors
Runners/cyclists/walkers

12. Word of mouth is the most powerful source of growing support
Homework!!!
Consider the list on the previous slide.
List 6 people you know that are involved with, work for or own one of the organisations.
Contact them and tell them about CLAPA and why you are involved.
Ask them to support CLAPA or…
… Introduce them to the fundraising team – we would love to speak to them.
Word of mouth is the most powerful source of growing support

13. Who Do You Know?

14. How else can you help? Fundraising events (come back to this)
Simple things to raise awareness and money:
Give As You Live, Savoo (Search engine), Amazon
Ebay For Charity (coming soon)
Waitrose/Asda/ Tescos – Charities of the month
Local table tops/Fairs/Bazaars with games
Use New CLAPA kit: (All branches)
Pull up banners, PVC banners, T-shirts, merchandise, posters, balloons, bunting, literature, collection cans – ALL standard issue- No need to apply
Additional things like Gazebos, sail flags other kit via RF application.
All merchandise must be sourced through Vicky – branding needs to be consistent and bulk buying can save us money

15. Cans Stat – on average £41 per can per year
Enough to fund two welcome packs
If each Branch issued 30 new cans in their areas and serviced them at least twice a year
480 cans collecting £19,680 a year (that would fund our welcome pack service and fund 2 Christmas parties next year)
Always ask if you can advertise in their window
That is 30 new advertising venues to promote your events
Immeasurable amount of brand awareness.
Stat – in areas where there is a can concentration fundraising can rise by up to 15%

16. How to get cans started
Please contact Vicky
There is a simple process to follow
It’s an easy way to generate regular income and also involve your family/kids in counting the money!

17. Awareness Week

18. Awareness Week 12 CLAPA-led fundraising events
2016 Achievements
12 CLAPA-led fundraising events
Over £26,000 raised (£21,000 in 2015)
Over 700 people took part in a Sponsored Walk/Bounce
Strong online engagement

19. Looking to 2017 6 -14th May 2017 We are starting to plan already!
Themes:
Raise a Smile
1,200 Appeal
We want to encourage:
Creativity
Excitement
Use of talents
Networking

20. Your Ideas
12 minutes for 12 big ideas

21. What did you come up with

22. Key messages CLAPA receives very limited Government funding
We are reliant on voluntary donations and fundraising
Who Do You know?
Awareness Week theme:
1,200
Raise a Smile
Ask Vicky
We ‘Can’ do it

23. Thank You! & Questions?