Background Mission : To offer to consumer a pre-made beverage that is fun, and save them time, at a reasonable price.

Value : Save time for the consumers Our product makes Jell-O shot more accessible to consumers. fun Bring back the “old school” consumers to their college year

4 P’s Product : -Pre-made Jell-O shot. Place : -College and university areas - “party cities” ( Las Vegas, Miami, San Diego… -Liquor stores, grocery stores, bars, clubs. -Restricted to US, at least for the first year. Price : for 12 pack, 75 cents/each for 24 pack, 50 cents/each -preferred price for retailers ordering in large quantity

Promotion : -Launch party -Partnership with different brands of alcohol -sponsor certain events -celebrity ambassadors -ads on magazines and websites -social networks

1-What is your age?5- Have you ever tried Jell-O shot? If yes how did you like it? Less likely, too sweet Likely, I don’t mind having it or not Most likely, I can’t think about a party without them I never had them, don’t know what it taste like 2-What is your gender?6- How many would you like to have at a party? Male 1-3 Female How often do you party? 6 or more Once a month or special occasions7- What are your favorite flavors? Once a week Lime, cherry, orange, peach, strawberry, raspberry, pineapple, Twice a week Mix layered, pudding (vanilla, chocolate) Party is my life 8- would you like to make your own jell-o shots or you would like 4-What is your favorite alcohol? buy them from the stores? Vodka I want to spend hours for it, because I make the best Jell-o shots Tequila I would like to buy them pre-made so I won’t waste my time. Whiskey 9-How do you like your drink? Gin Less alcohol, more flavor Rum More alcohol, less flavor Other Sweet Sour 10- What is your occupation? Retail/Sales, Creative/Design, Business/Financial/HR/PR, Medical/Health, Education, Other SURVEY

Survey formal summary Using the survey we identify specific features our target segment value 23 participants, male and female, from Facebook. 87% are between years old Most of them like to party We also identified favorite alcohol and flavor

Conclusion of the survey Our target market is young people who like to party. Most likely students We will adapt our marketing knowing the characteristic of the generation Y Use social networks and social events to promote our product.

Strengths : Well known product but new to the market Low cost of production Fun environment for our employees to work at Value pricing Weaknesses : Consumers might get confused between the Jell-O shot and the regular Jell-O Has to be kept refrigerated Lack of brand awareness

Opportunities : - New market that has no competitors -Constant demand on this market - Modern life stress Increases demand for parties Threats : -High in calories and sugar, might discouraged female buyers -High taxes on products that contain alcohol -People might go back to the old fashion way of making it themselves

Goal: To get consumers to know our product Objective: -Our Jell-O Shots is a new product on the market. Lot of promotion - Increase advertising on the originality and fun aspect of our product to make consumers want to try it.

Goal: Create customer delight Objective: -We want to create superior customer value: so the customer stay loyal and buy more of our product. -Keep innovating to remain leader on this market if competitors arrive.

IMC plan advertising: -Internet : social networks and websites -Ads on magazines -Partnering with certain brand of alcohol -Celebrities ambassadors Sales promotion: -free sample of our drinks -happy hour -hosted bar

Public relation: -We want to keep a fun image  sponsor events such as pool parties  Selecting our ambassadors carefully Direct marketing: -limited- alcoholic beverage… -Collect s from VIP list to send shout-outs -during events: billboards, branded swimsuit towel, POS material, product sample

Personal selling techniques -Hostesses at events, dressed with shirt and hats with our logo on it -Hostesses at stores like Beverage and more

 -analyzing the sales summaries and comparing them to other alcoholic beverages’ sales.  Using the customer perspective  Monitor monthly sales versus monthly expenses

POS questions -Is it your first time trying a Jell-O shot ? -What is your zip code ? -Would you like to give your to know about happy hours with specials on our drink at different locations ?