1. KO Vitamin Liquid -Keep On Going- Marketing Research Report Terence 587201016 Kathy 587201262 Selena 587202292 Cherry 587202589 Claire 587202644 KO Com. Ltd Team 6

2. 4Cs Customer’s needs and wants Cost to the customer Convenience communication People are easily getting tired, sick, fat in the modern society because of neglect of health. People are easily absorbing garbage because of neglect of food. People are too busy to eat nicely. They easily lose their nutrition. People are too lazy to eat nicely. They easily give up their normal meal. “ KO ” in Market Survey 1 “ WHy DO WE PROVIDE ko vitamin liquid? ”

3. 1. Age:__________ 2. Male_____, Female_____ 3. Do you have three meals normally every day? Yes______, No_____ 4. Do you have enough nutrition in your diet every day? Yes_____, No_____ 5. Are you on diet recently? Yes_____, No_____ 6. Would you consider having a drink with all vitamins you need instead of your missing meal? Yes______, No_____ “ KO ” in Market Survey 2 KO vitamin liquid survey sheet

4. “ KO ” in Market Survey 3 4Ps Product/ Price/ Promotion/ Place + 5Ws Who /What/ Where/ When/ Why/ How What ’ s our new Product? “ KO ” Vitamin Liquid What ’ s its Price? It costs NT$30. Who are the consumers ’ “ KO ” ? Anyone (1~99) Why do the consumers choose “ KO ” ?People who would like to keep health, energy, and diet. Specially, we promotes three flavors includes Grape, Orange, Lemon. Where/When/How are the consumers able to buy “ KO ” ? Place: the shopping malls, retail superstores, multiple stores, restaurants, bakeries, hotels; especially, for 24 hours Selling on the multiple stores (7-11 and Family Mart).

5. SWOT Analysis 1 What is Swot? POSITIVENEGATIVE INTERNA L Strengths -KO’s promotion Weaknesses -KO’s consideration EXTERNAL Opportunities -KO ’ s strengths on marketing Threats -KO ’ s weakness on marketing

6. SWOT Analysis 2 Strengths: 1. What are our advantages? We provide KO liquid with a great quantity of vitamins, carbohydrates, and nutrition. 2. What do our do well? We provide three different flavor for three different kinds of consumer. 1).Grape flavor is keeping one ’ s health. 2).Orange flavor is keeping one ’ s energy. 3).Lemon flavor is keeping one ’ s diet. Weaknesses: 1. What do we do badly? We are doing a trial marketing because of a new product in market presence and we don’t have market reputation. 2. What should we avoid? We should avoid copying the same ideas from other competitors.

7. SWOT Analysis 3 Opportunities: 1. Where are the good opportunities facing we? There are few competitors in the market presence so this is a chance for developing our product. 2. What are the interesting trends we are aware of? We can share more benefits in the market. Threats: 1. What obstacles do we face? We have to provide a set of advertising because of we are new in the market. Then the budget will be a large number for us. 2. What is our competition doing? We can cooperate with food company to save our costs.

8. Marketing Plan 1 “KO” Vitamin Liquid 2.Sales Promotion Competitions with prizes: As you collect six caps of “ KO ”, you ’ ll have a chance to win the prizes, for example, bicycle, stereo. Special offer: NT$ 20- a reduced price at first promotion (5/1~7/1, 2 months) Gross- promotion: NT$ 15-As you any product of “ Uni-President ” ( 統一 ) with one “ KO ” vitamin liquid in any cooperated store, you ’ re recommended to allow a reduced price-NT$15. 1.Advertising Display advertisements/ posters Commercials on TV and movies Billboard 3.Public Relation Build “ KO ”’ s healthy image

9. Marketing Plan 2 “KO” Vitamin Liquid ADVERTIZING SALE PROMOTION PUBLIC RELATION SLAE AREA Taiwan Area Europe Whole World CONSUMER S