Marketing Management Fall 2013
Introductions Tony Gallo – Erika Meldrim – You… – Who are you? – Why are you taking this class?
A few words… About being late or missing class… About expectations, lively debate, and this class About grades… – Participation 20% – Team presentation 20% – Short papers 35% – Final paper 25% About Apple, Amazon, Zappos, Google, Facebook About the text book
What the Semester Looks Like Course will focus on essential marketing building blocks – Definition of marketing – Key functional elements – Market research – Product, Promotion, Pricing, Positioning – Segmentation – Social Media – Advertising/PR – Brand
Ten Minutes to Provoke Thought wNQY wNQY fDs&feature=related fDs&feature=related
Questions? For next week… – A one page paper on “Is Marketing an Art or a Science?” – Cannot be both!!! – Looking for well-reasoned point of view – to me by 5pm on Monday