Coach Bentley.  The process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges that satisfy customers.

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Presentation transcript:

Coach Bentley

 The process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges that satisfy customers.

1. Distribution 2. Financing 3. Marketing Information Management 4. Pricing 5. Product/Service Management 6. Promotion 7. Selling

 The Idea that a business should strive to satisfy customers needs and wants while making a profit.  Make the Customer happy and you will make money!

1. Form Utility- Making products that consumers need and want ex.- Electronic controls on the steering wheel 2. Place Utility- having a product where customers can buy it. ex.- Amazon 3. Time Utility- Having a product available at a certain time of year or convenient time of day. ex.-Christmas Decorations

4. Possession Utility- involved every time legal ownership of a product changes hands. ex.- 30 Day net pay for businesses. 5. Information Utility- involves communication with the consumer. ex.- Packaging labels, nutritional labels

 A company’s percentage of the total sales volume generated by all companies that compete in a given market.

 The group of people most likely to buy a particular product.  VERY IMPORTANT

 Product  Place  Price  Promotion  WHAT< WHERE<HOW<HOW MUCH?

Inner - Strengths - Weaknesses Outer - Opportunities - Threats

 Company Analysis?  Customer Analysis?  Competitive Position?

 Competition  Environmental Scan  Economic  Political  Socio-Cultural  Technological