PDLN Connect Outline for IFRRO Brussels June 2010

PDLN Goals AIMS OF PDLN Protecting and promoting the interest of publishers in relation to international press reviews. Supporting international cooperation between press owned database and licensing organizations leading to more efficient international licensing of press articles worldwide, for content owners, intermediaries and users Creating international solutions to satisfy the needs of companies and other institutions monitoring digital press and licenses covering international news Working in close cooperation with international associations of newspaper publishers and periodicals like ENPA (European Newspaper Publishers Association), WAN (World Association of Newspaper), FIPP (International Federation of the Periodical Press) and FAEP (European Federation of Magazine Publishers) in order to influence the legislation process so that it effectively supports market solutions to press access and copyright issues. Encouraging the creation of similar entities with the largest representation possible in countries without an existing press database or licensing organisation. Engaging in dialogue with representatives of intermediaries and users of press cutting services leading to improved services. Other important aims derive from these principles including maximising return to publishers from copying activity, improving control of copying, especially digital copying, increasing transparency of content copying and promoting the market for international press reviews.

PDLN – small but growing Focused on press owned database and licensing organisations (DLOs) 17 members, 13 countries see; New members applying in past 12 months from Sweden, Belgium, USA, Czech Republic, Norway New activity in press licensing in USA, Portugal, Poland and elsewhere PDLN has very limited resources;- 25% one person full time, + voluntary contributions Annual conference, newsletter and seminar programs

PDLN Connect - Goals Task. To guide development of shared services between PDLN members and others which are commercially attractive, profitable for publishers and DLO, and enhance market competition. Review user requirements, including service, price models, contract issues. Outline likely changes in user requirements. Discuss and propose the best business models for co-operation between PDLN members, noting requirements of users and publishers. This should include – Service description – Pricing structures (not levels) – Contract structures Agree protocols for the creation of model agreements, to include – User agreement covering all content from all DLOs in a single agreement – Agreement between DLOs allowing sharing of database services across borders The working group should review potential pre existing models, including IFFRO models

Guiding concepts Schengen – Can we establish trust levels and transparency so that one network member can make anothers’ content freely available? – Requires high standards for network membership Mobile roaming – Can we create the levels of technical transparency that allow a mobile phone to work across borders? – Requires detailed data reporting and technical openness

What is PDLN Connect PDLN Connect is a library of technical, operational and legal standards allowing a database provider on one country to serve content to a user in another more efficiently. PDLN Connect is not a database, or a central system. PDLN Connect as a technical standard can be used by anyone. PDLN should manage and control the PDLN Connect standards library, but does not dictate what any PDLN users or other user licences or does not licence and deliver using PDLN Connect standards. IFFRO is a model for this approach. Providers using PDLN Connect to deliver data to other parties can determine in their private contracts which users would have access to their data.

PDLN library We agreed the potential ‘library’ of PDLN Connect standards would include; – Technical development standards (search operators, web services protocols etc) – Process for updating technical standards (to include Technical Working group decision, documentation and notification, user notice period, PDLN executive board approval) – Database operating quality standards (eg % uptime, response time) – Meta data standards eg for identifying publications – Usage reporting standards to support billing – Standard DLO – DLO agreement (with and without PCA / redistributor rights) – Standard End user access agreement allowing a user on one country to use data from another

Connect - reporting Initial definition work done but not implemented

Connect – technical standards PDLN Connect v1, v 1.1 and v2 standards now agreed Process for updating standards established and used Connections established between Press Banking – Mediargus – PMG – APA – SMD

Connect – DLO – DLO contract Follows IFRRO model – Template agreement – First version to be adopted PDLN June 2011