© Prentice Hall, 2008 Business Communication Today, 9eChapter 14 - 1 Writing Reports and Proposals.

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Presentation transcript:

© Prentice Hall, 2008 Business Communication Today, 9eChapter Writing Reports and Proposals

© Prentice Hall, 2008 Business Communication Today, 9eChapter Three-Step Writing Process Planning Writing Completing

© Prentice Hall, 2008 Business Communication Today, 9eChapter Audience Adaptation Be sensitive to their needs Build strong relationships Control style and tone

© Prentice Hall, 2008 Business Communication Today, 9eChapter Reports and Proposals Introduction Body sections Closing section

© Prentice Hall, 2008 Business Communication Today, 9eChapter The Introduction Report context Subject or purpose Main ideas Overall tone

© Prentice Hall, 2008 Business Communication Today, 9eChapter The Body Sections Present Analyze Interpret Support

© Prentice Hall, 2008 Business Communication Today, 9eChapter The Closing Section Emphasizes main points Summarizes benefits Reinforces structure

© Prentice Hall, 2008 Business Communication Today, 9eChapter Drafting Report Content Accurate Complete Balanced Clear and logical Documented properly

© Prentice Hall, 2008 Business Communication Today, 9eChapter Report Introduction Authorization Problem/purpose/opportunity Scope Background Sources and methods Definitions Limitations Report organization

© Prentice Hall, 2008 Business Communication Today, 9eChapter Report Body Explanations of problem/opportunity Facts, statistics, and trends Results of studies or investigations Discussion and analysis Advantages, disadvantages, costs, and benefits

© Prentice Hall, 2008 Business Communication Today, 9eChapter Report Body Procedures or steps in a process Methods and approaches Criteria for evaluating options Conclusions and recommendations Supporting reasons for conclusions and recommendations

© Prentice Hall, 2008 Business Communication Today, 9eChapter Report Close Summary of key points Conclusions and recommendations Action plans

© Prentice Hall, 2008 Business Communication Today, 9eChapter Proposal Content The AIDA plan –Solicited proposals –Unsolicited proposals Introduction Body Conclusion

© Prentice Hall, 2008 Business Communication Today, 9eChapter Strategies for Success Demonstrate your knowledge Provide concrete examples Research the competition Prove that your proposal is workable Adopt a “you” attitude Package your proposal attractively

© Prentice Hall, 2008 Business Communication Today, 9eChapter Proposal Introduction Background or statement of problem or opportunity Proposed solution Scope or delimitations Organization

© Prentice Hall, 2008 Business Communication Today, 9eChapter Proposal Body Proposed approach Work plan Statement of qualifications Detailed costs

© Prentice Hall, 2008 Business Communication Today, 9eChapter Proposal Closing Summarizes key points Emphasizes benefits Restates your qualifications Asks for a final decision

© Prentice Hall, 2008 Business Communication Today, 9eChapter Drafting Online Content Build trust with intended audiences Adapt content for global audience Compose web-friendly content Use in a concise, skimmable format Include effective links

© Prentice Hall, 2008 Business Communication Today, 9eChapter Help Readers Find Their Way Headings and subheadings Transitional devices Previews and reviews

© Prentice Hall, 2008 Business Communication Today, 9eChapter Technology for Reports and Proposals Templates Linked and embedded documents Electronic forms Electronic documents Multimedia documents

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