Chapter 1:

WHAT IS SOCIOLOGY? Social science—study human, social world

Scientific study: Society Human social behavior Individuals & society=Interdependent WHAT IS SOCIOLOGY?

Organized and Enduring patterns of Social interaction SOCIAL STRUCTURE

Characteristics of Social Structure One Story

Two Story Three Story Multiple Level Structure

Characteristics of the Structure

house-connected-with-slides-on-all-levels/ HOUSE WITH SLIDES

Basic social needs Education Economics Politics Family What basic social needs do these meet? SOCIAL INSTITUTIONS

LEVELS OF ANALYSIS Microsociology: Small group interactions Impact on larger institutions Macrosociology: Large scale social structures Impact on groups and individuals

Macro-Micro Continuum

What do you know? How do you know it? WAYS OF KNOWING

Personal experience Faith Experts Intuition Consensus Reason Science WAYS OF KNOWING

Science Logical system, knowledge based on direct, systematic observation Scientific Sociology Study of society based on systematic observation Empirical Evidence Information we can verify with our senses

1. Write down a question that you would like to ask people in the class. The question should be easy to answer with the following:  Yes or No  Male or Female  Younger or Older  More or less 2. Create a hypothesis: Predict your findings. LET’ S DO RESEARCH

3. Collect data: Ask people in the class to answer your question and record their answers. 4. Analyze data: Add up the number of people who gave the same response to your question. 5. Report findings: Summary of responses 6. Was your hypothesis supported or not? LET’ S DO RESEARCH

THE SCIENTIFIC METHOD

1. Research Question:  How much do couples deceive each other?  What factors influence deception? 2. Background Research  Literature Review DECEPTION RESEARCH

3. Construct a Hypothesis  The more people love their partners, the less they lie to the partners. 4. Test the Hypothesis (Collect Data)  Create Questionnaire 5. Analyze Data and Draw Conclusion  Statistics and Interpretation DECEPTION RESEARCH

6. Report Results (Was hypothesis supported?)  No  Love not related to deception DECEPTION RESEARCH

Quantitative Research:  Numerical data  Statistical analysis  Examples: U.S. Census Uniform Crime Report METHODOLOGICAL APPROACHES

Qualitative Research:  Non-numerical data  Texts  Interviews  Photos  Recordings  Books METHODOLOGICAL APPROACHES

C. Wright Mills “To understand social life, we must understand the intersection between biography and history.” SOCIOLOGICAL IMAGINATION

C. Wright Mills Committed to social change, and angered by the oppression he saw around him

Sociological Imagination 1.Unemployment 2.Choosing a career 3.Clothing

Happens when you: Experience disorientation Entering new environment CULTURE SHOCK

CULTURE SHOCK—FOOD

CULTURE SHOCK The Giraffe Women

“Beginner’s Mind”  No preconceptions  Open and receptive “Expert’s Mind”  Facts  Assumptions  Opinions and Explanations THE BEGINNER’S MIND

Clear minds of: Stereotypes Expectations Opinions Be receptive to experiences THE BEGINNER’S MIND

Practical knowledge to get through daily life May not have scientific or technical knowledge List of your “practical knowledge”. THE EVERYDAY ACTOR

mrg3owTRE&feature=related Hugh Laurie and Ellen DeGeneres Language SKILLS OF AN EVERYDAY ACTOR

THE SOCIAL ANALYST Studies social world in a: Systematic, Comprehensive, Coherent, & Consistent manner Creates scientific knowledge

Use of technology—Phones (Dialing) OT7RBkNc f34WN-A&feature=related (Touch Tone) THE SOCIAL ANALYST

Marshall McLuhan: Global Village THE U.S. IN GLOBAL PERSPECTIVE

If the world were a village of 100 people (Imagine) ture=relatedhttp:// ture=related (official version) How big the earth really is… &feature=related THE U.S. IN GLOBAL PERSPECTIVE

World as 100 people (weapons) 4JAY&feature=related Did You Know? mwwrGV_aiE THE U.S. IN GLOBAL PERSPECTIVE