Toyota Recommendations Kayleigh Joyce Brianne Kimmel Kelly Lipovich Chelsey McGrogan Veronica Menjivar.

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Presentation transcript:

Toyota Recommendations Kayleigh Joyce Brianne Kimmel Kelly Lipovich Chelsey McGrogan Veronica Menjivar

Introduction  Keep Toyota at the top of the automobile industry  Develop new strategy  New target audience  Focus on strengths and future customers  Get past recalls and problems  Continue safety efforts and incentives for customers

Analysis Strengths Eco-friendly Innovative Economical price Reliable Weaknesses Recent recalls Response to recall Damaged brand image Opportunities Generation Y audience Social media Overall recent drop in auto sales Struggling domestic car companies Threats Competitors: Ford & Honda More hybrids available Ford Fusion

Plain Truths

Target Audience   Eco-friendly  Tough job market  Need reliability  Loyalty grows as our target audience does

Recommendations  Reach out to new customers  Move past the recalls  Highlight eco-friendly benefits  Importance of consumer safety  Durable, long-lasting cars

We’re moving forward, so let Toyota grow with you.

Final Thoughts  Focus on Generation Y  Eco-friendly, reliable, innovative

Questions/ Comments