Center for Transportation Excellence June 20 – 22, 2011.

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Presentation transcript:

Center for Transportation Excellence June 20 – 22, 2011

Sound Transit District 3 Counties; 5 Subareas Snohomish County King County – North King County – East King County – South Pierce County Sound Move First phase of investments 1995: Plan not approved 1996: Voter approve plan

ST Express bus service

Sounder commuter rail

Tacoma Link light rail

Central Link light rail

Roads & Transit 2007 One Region, One Plan

ST2: 2008 Voter-approved Transit Expansion Plan development 36 miles new light rail 17% more express bus service 65% more commuter rail service Improved station access, parking

The Campaign: Mass Transit Now Field Plan Messaging Coalition Building Visibility

Field Plan Solidify support with traditional transportation voters who did not vote for Roads and Transit Universe: 126,572 voters in 1,444 precincts Priority: 3/3 general voters Tactics: Phone Banks; Canvass; Visibility

Messaging Only $69 a year For the price of a single tank of gas 100,000 more bus hours 36 additional miles of light rail More commuter rail service A transit system that will move more than 1 million people a day Creates an estimated 69,000 jobs Top priority at the bottom of your ballot

Coalition Building The Holy Trinity: Enviros, Labor, Business The Usual Suspects: Dems & Progressive Groups Other Campaigns College Students The Beneficiaries: Transit Riders, Consultants, Developers The Bosses: Board Members What to do with them? Get buy-in early Stack the deck early Put them to work early

Visibility Polar Bears Gridlockula Signs and Banners Earned Media Bloggers Obama

Connecting the region Sammamish Bus Shelter Sound Transit