Special Promotions QCC’s: 58, 59, 60, 61, 64

Promotional Techniques Advertising Sales Promotion Publicity/ Public Relations Personal Selling Visual Merchandising

PROMOTIONAL MIX Advertising Public Relations Personal Selling Sales Promotion Visual Merchandising

Objectives Define and give examples of sales promotion Differentiate between sales promotion and trade promotion Define Publicity and Public Relations Understand the role of a Public Relations professional and list the areas of specialization

Sales Promotion A short-term incentive used to interest customers in buying products

Types of Sales Promotion Trade Promotion Consumer Promotion

Trade Promotion Promotion that occurs within the industry Example: Leather Companies Baseball Glove Manufacturers Glove Manufacturers Retailers

Trade Promotion Includes activities such as : Trade shows Conventions

Consumer Promotion Used by manufacturers and retailers and is targeted to the consumer.

Consumer Promotion Fashion shows Special appearances by players Contests Sales Premiums Free Samples Free Services Free Tickets Coupons Offers Includes activities such as:

Fashion Shows Used by apparel manufacturers to present prospective clothing lines for retail buyers Used by retailers to showcase merchandise and the latest fashions for customers to purchase

PUBLICITY Creating awareness and demand for a business or product by placing news about it in the media

Public Relations Public Relations is the process of communicating to and building relationships with groups of people to help an organization reach its goals.

Public Relations A Public Relations professional has four main jobs: 1.to let people know about their organization and its accomplishments 2.to listen to what people think about their organization

Public Relations Public Relations jobs con’t.: 3.to help the organization build good relationships with their publics 4.to help their organization build and keep a good reputation that is based on the good performance of the organization.

Public Relations What do Public Relations specialists really do? Areas in Public Relations: Media Relations Special Events Publicity Community Relations Employee Relations Political Relations Crisis Relations