Welcome to Content Club Dan Norris - Co-founder contentclub.co The 7 Day Startup How to build a scalable WordPress business in 1 week Dan Norris

My story How to make good decisions How to choose a business idea The 5 most important elements for growth WordPress business ideas matrix Questions Topics

Everyone told me it was a good idea Took me 6 months to launch paid version 4,000 free signups Coverage in TNW / Mashable 12 months later $476 in MRR Informly Timeline

Business idea at uni - didn’t launch Agency couldn’t grow Startup - total failure SEEK Moving cities WTF?

WP Live Ninja 24 / 7 access to a live WordPress developer for $49

WP Live Ninja Timeline Saturday - Had the idea / registered the domain Sunday - Uploaded a $37 theme Monday - Filled in the content and set up apps Tuesday - Posted a special deal in a forum Wednesday - ed the list and asked them to sign up Next Wednesday - $476 MRR

WP Curve now Me and Alex in the US Total team size of 21 people 500 customers $37,000 in Monthly Revenue (mostly recurring) 35,000 monthly visits to our site Featured on Fox TV, Forbes, Inc.com $ total spent on advertising Presenting at WordCamp’s worldwide

WP Curve I had no time to think about Sexy ideas My failure Permission Assumptions The small stuff Pricing strategy The perfect payment gateway

“You don’t learn until you launch”

How decisions changed Experts said unlimited wouldn’t work - data said otherwise We thought agencies would be our market - they weren’t We thought everyone would use chat - they prefer I thought we needed seamless Stripe integration - PayPal was fine No big launch - a long ongoing growth curve No flashy site - a $37 WordPress theme was fine I thought WP Live Ninja was a cool name - it wasn’t

The 7 Day Startup Process Day 1 - Choose an idea Day 2 - Design your MVP Day 3 - Choose a business name Day 4 - Build your site and marketing funnel Day 5 - Set up a marketing plan Day 6 - Set targets Day 7 - Launch

9 elements of a great bootstrapped business idea

1. Enjoyable daily tasks Dealing with cheapskates Packing envelopes Going to the post office Getting trolled on oz bargain Solving problems Building and managing a team Creating content Building an audience

2. Product / founder fit Sales Business development Quoting Local team Creating content Building a remote team Going on podcasts Getting press

3. Scalable business model Expensive resources Low profit margin Clients with high expectations Local focus Entire world as market 70 million sites Margin built into the business Virtually infinite resources

4. Operates profitably without the founder Would have to hire 5 people I could never leave 50% profit margin I can replace myself at about 750 customers and still make a good living

5. Builds an asset you can sell Re-sold hosting No value being created Recurring audience Own IP

6. Large market potential Mostly local Some interstate 70 million wordpress sites Operates 24 / 7 Worldwide team

7. Have a pain or pleasure differentiators Just another agencyUnlimited - invoice pain 24 / 7 - Responsiveness anxiety

8. Unique lead generation advantage Better looking Better at sales Nicer office Better looking Better beard

9. Ability to launch quickly Stop operating on assumptions

The 5 most important elements for growth 1. Profit margin 2. Large market 3. Asset building 4. Simple business model 5. Recurring or predictable revenue

Where to learn more wpcurve.com/7daystartup on Twitter Please approach me

Questions?

Welcome to Content Club Dan Norris - Co-founder contentclub.co Unlimited WordPress support & small jobs, 24/7 from $69 per month. wpcurve.com