Bids and Budgeting Quiz Review

How is Ad Rank determined?

Answer CPC Bid X Quality Score

What is Quality Score made up of?

Answer Click Thru Rate Relevance History of Keywords Landing Page

Having relevant keywords and ad text, a high CPC bid, and a strong CTR will result in a higher position for your ad. True or False?

Answer True

What are 3 bidding options available?

Answer CPC Bidding CPM Bidding Conversion Optimizer Tool (uses CPA bidding) –Uses historical information –Calculates when customer is doing something –Finds equivalent CPC (no need to adjust bids manually)

How can you figure your actual CPC? (Formula)

Answer Actual CPC = (Ad Rank to Beat / Quality Score) + $.01

*If a click has low value to you, you should set the bid high. True or False?

Answer False

What is daily budget?

Answer Amount you are willing to spend on a specific AdWords campaign each day, on average.

What is the difference between standard delivery and accelerated delivery of your ad?

Answer Standard - impressions are spread out across the day Accelerated - ads are displayed as often as possible until budget is reached

What is automatic bidding?

Answer Lets you specify a target daily budget for your campaign and let Adwords adjust your maximum CPC bids to maximize the clicks you get for target budget.

What is ad scheduling?

Answer Your ads appear at particular times of the day. Examples?

What is conversion optimizer?

Answer Uses your Adwords Conversion Tracking data to get you more conversions at a lower cost.