Reporters: Group8 Maroon 5

Commercial film POP stars: Eason( pop singer in HK, China and Taiwan ) 2NE1 ( pop singer in Korea ) Jeremy Scott( fashion designer )

Today: Impossible is nothing A ll D ay I D ream A bout S ports A ll D ay I D ream A bout S occer

Strength

The biggest sponsor in many events (e.g. Soccer game )

Brand recognition No bad reputation

Diversity in products ( sports and casual wear)

WEAKNESSE S

1. Some products at high prices This will make the profit fall dramatically as the other competitive brands could offer cheaper but study products

2. The design lacks of innovation Excessively rely on the same basic design, merely change in color and thickness and generally call it street styling. This will make the customers feel weary of our products

3. High manufacturing costs This will make the company face the pressure from the rapidly changing market

4. Lack of direct access to online customer services As we know, the Internet has been more and more ubiquitous, so the inadequate online customer services will make the customers feel inconvenient

Opportunities Kiki Hsu

Brief Introduction People advocate this sports brand. Besides sports goods, the company is also associated with the manufacture of clothing and accessories like skirts, bags, watches, belts… etc.

Change in consumer lifestyles Keywords 1. Leading brand 2. NBA regular season 3. Work out, exercise

Entering new markets Keywords 1. Purchasing power increase 2. Developing countries

Expand customer base Keywords 1. Advertisements 2. Customer testimonials 3. Celebrities

Beckham Katy Perry

Market Diversification Keywords 1.Sponsorship 2.UEFA EURO Partnership 4.NBA

Merger or acquisition Keywords 1.Reebok 2.Combination 3.Market share

THREATS

External elements in the environment that could cause trouble for the business or project.

Instability of foreign market economies Instability of foreign political structures.

Competitive marketplace It has many competitors, and it’s easy to be displaced by other brands. Most competitive one : NIKE Others: PUMA, Reebok, Converse……

Nike's strong reputation in the footwear and apparel industry. Negative image created by the sponsored athletes. Increase in the Price of Raw materials? Continuing challenges in import/export duties.

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