Promoting Scuba and your Organization with OUC at Scuba World Raimund Krob, President Ontario Underwater Council

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3 OUC Members Promotional Opportunities at Scuba World: 1.No-cost displaying of your organization’s promotional flyers, brochures, & coupons at the OUC Booth for duration of Show 2.No-cost 2-hour time-slots at the OUC Booth for Member Org. reps. 3.No-cost 30-minute time-windows to put on shows in the OUC-Coordinated Scuba Demo Tank

4 Promoting with Brochures and Flyers

5 Displaying of Members’ Promotional Flyers & Brochures Must be received in OUC office by February 1 st 2007 Brochures may not be larger than 8.5” by 4” Flyers may not be larger than 8.5” x 11” Coupons may not be larger than 8.5” x 11” Will be displayed at OUC Booth alongside other OUC members’ literature Unused literature will not be returned, but will be distributed at future OUC events (Ice Floe Race, Treasure Hunt, etc.) until supply is used up.

6 Promoting at the OUC Booth

7 OUC Booth OUC makes 2-Hour Time-Slots for all show hours available to OUC- Member Organizations free of charge! Limit of 4 members at booth at any one time 2 Board & 2 Member Org. Bring: –Brochures (no larger than 8.5” x 4” please) –Flyers (no larger than 8.5” x 11” please) –Promotional Material (Discover Scuba vouchers, course coupons, etc.) While you are a guest at the OUC Booth: –Your 1 st allegiance needs to be to the Ontario Scuba Community and the OUC –Your 2 nd allegiance needs to be to your fellow booth-mates –Your 3 rd allegiance needs to be to your organization Book by ing days and time-slots to: *Note: Not every member org. may all their requested time slots. Final schedule will be communicated to all 2 weeks before show.

8 What to do at the OUC Booth Stand outside the booth! Give people something! Tell them about diving Ontario’s shipwrecks! Tell them about your Organization! Get to know your fellow booth- mates! Show them what OUC is doing for Scuba Diving in Ontario!

9 OUC Booth, Scuba World 2006

10 Promoting at the OUC-Coordinated Scuba Demo Tank

11 Your Goals: Engage! Entertain! Excite! Educate! The more of the above you can do with the crowd, the better!

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13 Recommended Staffing 1 Announcer 1 Buddy team (2 Divers) per session 1 Diver-Support person 2-3 people to hand out flyers, brochures, coupons, answer questions, etc.

14 Divers If demonstrating skills => be proficient! Move slloooooooowwwwllllllyyyy... Make it look EASY! Pay attention to what the announcer wants you to do. Try to connect with the audience Be safe and have fun!

15 Demo Tank Schedule Show management reserves the right to assign some time-slots to other-than-OUC Members

16 How to Book the days and times your organization would like to present to before Not everybody may get their all their preferred time slots. The final schedule will be communicated to , 2 weeks before the show.

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18 What NOT to do at the Show… 1.Don’t have people demonstrate skills unless they are totally and completely proficient and can make it look easy and fun. 2.Announcers: Don’t mention the bad things that can happen. It doesn’t help attract people to the sport. 3.Divers: Don’t forget to make a pit-stop before you get in the tank 4.Don’t bang on the tank or the plexiglass.

19 Safety & Comfort Considerations Pool will be heated and water will be sampled twice daily and treated as appropriate Enter & Exit tank carefully! 1 st Aid & O2 (courtesy OUC) will be on site On-site changing & washroom facilities, (key at OUC Booth). Demo Tank Participants have the final right of refusal if they believe the tank is unsafe or uncomfortable.

20 Scuba Demo Tank, Scuba World 2006