Overview University Marketing works cooperatively throughout campus to build strong, effective and cohesive marketing strategies for UW-Stout through: Marketing and branding leadership, research, strategy, analysis, and consultation Print, web, , digital, and social media advertising campaign design and implementation Website content analysis, design and development Photography and videography services in support of marketing strategies UNIVERSITY OF WISCONSIN-STOUT University Marketing

UNIVERSITY OF WISCONSIN-STOUT University Marketing

READY Campaign Developed a new recruitment campaign centered around our career focus and emphasis on producing highly qualified students that are ready to enter to the job market and hit the ground running. University Marketing UNIVERSITY OF WISCONSIN-STOUT

New Identity Guide New Identity Standards guide not only promotes the new standards that have evolved over the past two years, but also will serve as a marketing resource guide for campus. UNIVERSITY OF WISCONSIN-STOUT University Marketing

Cluster Marketing Creating multi-faceted career cluster based campaigns to help better brand Stout’s areas of study, tie our results to career oriented brand, assist prospects with selecting a major, reduce undecided students, help retain students, consolidate marketing expenses, and provide capital campaign support. UNIVERSITY OF WISCONSIN-STOUT University Marketing

UNIVERSITY OF WISCONSIN-STOUT Marketing Assessment and New Program Landing Pages Continuing the process for those who did not complete last year. Updating pages that need updated due to new PDs.

PROGRAM WEBSITES »  Sites are “owned” by Provost’s Office  Managed by Provost’s Office, University Communications and University Marketing  Program plans, sequence documents, course flow charts and Bulletin information » Tricia Aspen  Landing page » University Marketing  All other site content » Don Steffen DO NOT build “unofficial” sites for any purpose. Work with us to improve your existing site.

Program Website Academic Programs Stout Admissions Stout Colleges & SOE Stout Departments Stout Online EXTERNAL INTERNAL DIRECT LINKS »

EACH SEMESTER:  Provide updates/edits for existing pages  Review content for updates  Add new content as needed  Curriculum documents » Tricia Aspen (Provost)  Program Plans / Degree Planner  Program Sequence/Flow Charts  Bulletin Updates  Other content to Don Steffen (Communications)  Changes/updates to landing page (University Marketing)  Delete old content that’s out of date or no longer useful or relevant

University Marketing UNIVERSITY OF WISCONSIN-STOUT Website Training and Support Our website is managed through CommonSpot, a ColdFusion-based CMS which provides web authoring and content management. CommonSpot basic training is required for anyone who needs editing access. Registration is available at: If you need assistance with CommonSpot technical issues or content development, please

University Marketing UNIVERSITY OF WISCONSIN-STOUT Analytics and User Assessment Testing Google Analytics in-page review to monitor and analyze website and program landing page activity. Usability testing to help ensure accessibility for prospective students, current students, faculty, staff, alumni, community and industry partners.

UNIVERSITY OF WISCONSIN-STOUT University Marketing New Website Proposal Working in tandem with the Web Management Team and Web Oversight Committee, University Marketing will lead research and proposal development efforts to ensure best practices are utilized prior to beginning a new website build. Determine a governance, maintenance, and migration plan. Estimate costs and staffing needs. Create any required RFPs.