Stand Back and Deliver With the Purpose Alignment Model Todd Little, VP Product Development at IHS.

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Presentation transcript:

Stand Back and Deliver With the Purpose Alignment Model Todd Little, VP Product Development at IHS

Copyright © 2012 IHS Inc. All Rights Reserved. About IHS

Copyright © 2012 IHS Inc. All Rights Reserved. 3 Purpose

Copyright © 2012 IHS Inc. All Rights Reserved. Apollo 13 4

Get Alignment on the Purpose Powerful Questions are: What are we building? What Business are we in? What Building are we in?

Is your Strategy a Bucket or a Filter? 6

Start with Market Positioning 7

8 Purpose Alignment Model

9 CAN WE CREATE A DIFFERENTIATED PARTNERSHIP? INNOVATE, CREATE MINIMIZE / ELIMINATE ACHIEVE AND MAINTAIN PARITY, MIMIC, SIMPLIFY

Applicable at all Levels Corporate Strategy Product Strategy Feature

11 A View of Strategy - Apple ATT NEW PRODUCT DESIGN USER EXPERIENCE CONTENT DISTRIBUTION MS OFFICE INTEL HARDWARE OTHER SOFTWARE PERIPHERALS

Copyright © 2012 IHS Inc. All Rights Reserved. 12 Decisions

Copyright © 2012 IHS Inc. All Rights Reserved. Business Value Benefits Value Calculation Costs calculation Business Value Calculation

Copyright © 2012 IHS Inc. All Rights Reserved. Business Value Fabrication Value Calculation Estimate Business Value Guess calculation

Copyright © 2012 IHS Inc. All Rights Reserved. Decisions and Business Value 15

Strategic Fit RoughlyEstimate Values and Costs Idea PartnerInvest Who Cares Parity Idea Other Release Backlog Critical Items Prioritize By Value/Cost Non- Strategic Non- Economic Purpose Filter Idea Prioritize

ConsiderationsRisksAssumptionsConstraints

Copyright © 2012 IHS Inc. All Rights Reserved. Risks – Types of Uncertainty Cost Uncertainty General Market Uncertainty Feature Acceptance Uncertainty

Copyright © 2012 IHS Inc. All Rights Reserved. Constraints -- Failure is not an option 19

Copyright © 2012 IHS Inc. All Rights Reserved. Decisions, Decisions, Decisions What do we do? When do we do it? When do we decide?

Copyright © 2012 IHS Inc. All Rights Reserved. Cost of Delay 21

Is your Strategy a Bucket or a Filter? 22

Copyright © 2012 IHS Inc. All Rights Reserved. 23 Purpose

Copyright © 2012 IHS Inc. All Rights Reserved. 24 Collaboration

Copyright © 2012 IHS Inc. All Rights Reserved. 25 Delivery

Copyright © 2012 IHS Inc. All Rights Reserved. 26 Decisions

Copyright © 2012 IHS Inc. All Rights Reserved. Contact Todd Little

Copyright © 2012 IHS Inc. All Rights Reserved. Collaborating with Non-Collaborators Agreement DisagreeAgree Collaboration Non- Collaborator Compliance Combative Creative Tension Collegial Common Practice More useful

Copyright © 2012 IHS Inc. All Rights Reserved. Real Options