RAINFOREST ALLIANCE & UNILEVER Transforming the Tea Sector Together Follow the Frog Videothe o

MISSION driven: conserve biodiversity & ensure sustainable livelihoods …Farms Improve farm practices for sustainable agriculture Increase yields, crop quality, climate readiness …Businesses Provide sustainability solutions for supply chains Ensure product integrity from farm to end- user …Consumers Create market awareness for sustainable products Support marketing and communications strategies 2 How? By transforming and supporting…

RA core competencies span the value chain Origin Services Training and technical assistance Market access Landscape + community interventions Government engagement Standards Field assurance / auditing M&E Claims and traceability Sustainable value chain policy and execution support Consumer engagement Marketing and brand support Industry engagement producers / processorsbuyers / exporters / importersdistributors / retailers / industry groupsconsumers Performance and Assurance Market Engagement Land use practices Consumer behavior Business practices

The Rainforest Alliance and Unilever

So.. What to do?

So. What to do? How many farmers? Where are they? What are the issues? Are there any farmer organisations? Are they interested in Rainforest Alliance? In Certification? What do the farms look like?

Our Work in Kenya We work with local organisations KTDA became a key partner. We carried out gap analyses We developed training materials We trained trainers Trainers trained farmers Farmers worked on improvements Auditors carried out audits … and 600,000 farmers were certified

This is Just the Beginning

10. Integrated Waste Mgmt 1. Social & Enviro Mgmt System 2. Ecosystem Conservation 3. Wildlife Protection 4. Water Conservation 7. Community Relations 8. Integrated Crop Management 9. Soil Mgmt & Conservation 6. Occupational Health & Safety 5. Fair Treatment & Good Working Cond. SAN Standard for sustainable agriculture 9 Social Principles Economic Principles Environmental Principles

DIFFERENCES COMPREHENSIVENESS: – Environmental, economic, and social components of the standard CREDIBILITY: – More than 20 years developing and delivering sustainability certification on the ground UNIQUE criteria on BIODIVERISTY and CLIMATE change: – No high value ecosystem destruction since 2005 – 2.4. Management plan for extraction; threatened species cannot be harvested – 2.5. Separation between production areas and natural ecosystems in which agrochemicals may not be used – 2.8. Integration of trees in the productive landscape – 9.3. Use of vegetation to reduce soil erosion – 9.4/5. No burning or land clearing for agriculture RIGOR: Strict standards with difficult audits Do not deal with TERMS of TRADE ALL FARM OPERATIONS: Large and smallholders

MARKETS 455% growth in registered companies Since 2007 registered companies +41% license agreements +48% artwork submissions +33% From 2012 to 2013 MARKET GROWTH INDICATORS IN AGRICULTURE 11

And what do you do?

Tell the story! Why Rainforest Alliance? For the market: Your tea comes from sustainably managed farms. Climate smart standards. Credible system. Broad, robust standards. Third party audits. World wide credible system. Innovative and dynamic. Standards updated every 4-5 years Wide range of activities next to certification Market credibility. A range of internationally known companies choose Rainforest Alliance.

Benefits to Unilever Since 2006 #1 in 2015 Oxfam “Behind the Brands” Ranking thanks to UNILEVER - RA collaboration Media Opportunities Consumer Messaging

RA can help.. Strengthen reputation through better stakeholder management Add to brand building through 3 rd party verification Support sustainable supply chains through Smart sourcing plans Risk assessments Training 15 Supplier relevance Product Sustainability Performance Consumer relevance Corporate relevance Innovation Options

Follow the frog campaigns since 2010 … ©2010 Rainforest Alliance 16 Follow the Frog VideoFollow the Frog Video: 10 Months Follow the frog campaign with the Guardian in With record visitor numbers and engagement

Social Media

Rainforest-alliance.org, Marketing Examples

Thank you!

Not a 100% shiny story BBC found difficulties in Assam Rainforest Alliance works on a continuous improvement approach with farmers Working with farms is a path towards more sustainability, not a 100% guarantee Sometimes issues are found In poor and poorly developed regions, we start to work in difficult circumstances. Critical criteria are met, but in other aspects further improvement might be needed. The Assam situation is serious. Farms have been de-certified in the past. Investigations are underway and de- certifications could happen. We will also work more to tackle the underlying causes, including on increasing wages and improving housing conditions.