Great Ideas for Great Outdoors Month! New Ideas to Connect Kids with the Outdoors.

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Presentation transcript:

Great Ideas for Great Outdoors Month! New Ideas to Connect Kids with the Outdoors

Reasons for Great Outdoors Month Showcase Health/Active Recreation Obesity/Attention Deficit Disorder Opportunity for Health Industry Involvement Gets Recreation Community Engaged Industry Government Agenices NGOs/Non-profits

Reasons for Great Outdoors Month Kick-off & Highlight Physical Activity Year-round Opportunities/Plan Ahead Tell the Story to the Hill Engage Non-traditional Visitors Reward & Recognize Accomplishments

Great Outdoors Month: Key Messages Resource Stewardship Health Benefits of Outdoor Recreation Outdoors Happens Year-round! An Hour of Play Every Day! Highlight Local Recreation Options

Focus on Outcomes: Expand Beyond Recreation Reduce Obesity/Diabetes Family Togetherness Crime Prevention Develop Future Leaders/Stewards

Ideas for Great Outdoors Month Structure & Logistics Two-tiered Model DC Events & National Field Events Announce & Celebrate Partnerships Should States Pick Their Own Month? Keeps Year-round Idea in Play

Continue Governmental Recognition Outreach Presidential Proclamation Governors’ Proclamations Congressional Record Sheldon Coleman Great Outdoors Award Agency Award Programs Invite Congressional Regional Offices to Events

Great Outdoors Month Expanded? Build Residual Value More than Staged Events Push for Congressional Hearings Children’s Outdoor Bill of Rights/Land & Water Conservation Fund Start Promotion in Schools Earlier Highlight Events Earlier in the Year

Get Outdoors Day June 14, 2008 Could Provide a National Focus Different Days for Different Activities? A Day in the Life of Outdoor Recreation? Let the Field Be Innovative

Getting Great Outdoors Month to the Field Keep it Simple Stupid (K.I.S.S) One Theme, One Idea Provide the Authority to DO IT! Expand Outdoor Ambassador Initiative Create Event/Media/Promotion “Toolkit”

Marketing Communications Create a Sustainable Great Outdoors Month “Umbrella” Incentives – Passports, Freebies Background Package/Talking Points National Registry of Events/Activities Improve PR/Media Communications

Marketing Communications Supplemental Messages to Non-traditional audiences AARP Health Care Industry Local Press Local Cable TV

Marketing Communications “You Tube” Videos, Use Blogs Social Networking Sites – MySpace, etc. FOLLOW-UP: Celebrate Past Year’s Accomplishments and Get Ready to Have a Great Year

More Ideas for Getting Kids Outdoors New Year’s Resolutions Promote “Ten Ways to Get Outside” in the New Year Kids’ Peer to Peer Exchange through GORP Use Local Parks & Recreation Departments Highlight Beginner/Introductory Program Outdoor Laboratories to Help Youth in Science Engage Youth as Citizen Stewards

Great Outdoors Month Results/Accountability Measure: Impact of Positive Alternatives Resource Awareness Impact on Families

Great Outdoors Month Results/Accountability User Surveys Record and Document Successful Events Family Benefits Media Impressions

Thank You for These Great Ideas! TEAM RED TEAM GREEN TEAM YELLOW TEAM BLUE