1 Memory Walk Team National Team Captain Kick-Off July 21, 2010

2 Agenda Memory Walk Team National Overview Team National Goals How to Register Your Team 2010 Incentives Fundraising and Reporting –Guidelines for fundraising Question and Answers

10/23/ Mission Moment Thoughts from a Team Captain –One to two sentences Personal impact What inspires you Why are you a leader in this walk? Why do you want others to get involved? –Please include Your name, Team name and Department

10/23/ Memory Walk 2009 Accomplishments Nation’s largest event to raise funds for Alzheimer’s research, support and care Nearly 600 walks nationwide Over 31,000 teams 227,000 registered participants Over $41 million raised!

10/23/ Team National Goals 115% participation $145,000 in fundraising –Memory Walk Participation –Gala Participation –Direct Mail Giving Opportunities –Other Events (ALZ Stars, Blondes vs. Brunettes, etc.) –Casual for a Cause- Begins June 22 nd !

10/23/ What’s a Team Captain? Team captains and co-captains are the volunteer leaders who build excitement and help teams meet their fundraising goals. As a Memory Walk team captain, every person you recruit brings us one step closer to ending Alzheimer’s.

10/23/ Team National On-line Toolkit

10/23/ Steps to Success! Make your fundraising efforts count! Include Team National your team name (Team National-”team name”) Register on-line under the Alzheimer’s Association Staff and Friends –Let one of your national team coordinator know if you do not find the Alzheimer’s Association Staff and Friends group name in the dropdown when registering Submit offline donations from fundraising events to Kate Levy –Or any one of the three team national coordinators (Yvette Grooms, Jenn Fraga, Kate Levy in Chicago and Dotty Shanks in DC) –If you’re not based in the National office, submit offline donations to your local Chapter and let one of the team national coordinators know the total your event raised

10/23/ Getting People Registered See Handout

10/23/ Guidelines for On-site Fundraising On-site fundraising –Approval –Scheduling –Requesting lobby dates –Team dollars –Event coordination Advertising your fundraiser your requested event details to:

10/23/ Fundraising is “Friend Raising” Start early – start now! Pick a Team Captain-You’re it! –Recruit, organize, motivate and track funds Plan fundraising activities with your team Fundraise on your own with family & friends Contact your local Alzheimer’s Association Chapter for additional support and fundraising ideas Every dollar makes a difference!

10/23/ Additional Fundraising Ideas Silent Auction Raffle Bake Sale Wine Tasting Wii Tournaments Putting Contest Car Wash Game Day

10/23/ Incentives National Office $145,000 = One ½ day PTO 115% Participation = One ½ day PTO Individual Fundraising $1,000 raised = One ½ day PTO $5,000 raised = One full day PTO Team National Hall of Champions For those who reach a fundraising amount of $1,000 or more your picture will be displayed on our NEW Wall of Champions located near on the 17 th Floor.

10/23/ Thank You For Your Support Of our Vision of A World Without Alzheimer’s Yvette Grooms Direct Marketing Extensions: 5824 Kate Levy Relationship Events Extensions: 5824 Jennifer Fraga Corporate Initiatives Extensions: 5804