Presented by: Jessica Hopkins Elise Daughton Winnie Wang Lori Peng

History Founded 1918, Japan Konosuke Matsushita 1959 establishes Panasonic America 1972 Establishes market in UK

History Cont’ 1978 Matsushita invests in China First CD player, SL-P10, 1982 Panasonic emerges in Technics products in USA and Europe 2002 Panasonic starts DVD players sales

Mission “Based on unwavering management philosophy of contributing to society as a public entity” Ideas for Life Socially Responsible

Mission Cont’ Environmentally Responsible Olympic Sponser Giving back Program

Industry Analysis Consumer Electronic Goods Industry Includes stereos, televisions video cameras, CD’s and DVD’s

S.W.O.T Strengths Brand Name Brand Loyalty Opportunities Success in US and overseas markets Weaknesses New Products Reliance on European market sales Threats Growing competition from new and Existing Companies

Corporate Profile-Current Placed 59 th in global top Fortune 500 companies Revenue totaled $77.9 billion Profit totaled $1.8 billion Stockholders equity totaled $33.1 billion

Current Profile Cont’ 328,645 employees AVC net enterprise Electrical appliances enterprise Machine components enterprise

Domestic Competitors Hitachi –Products include: Message communication systems Electronic instillation Digital media Home appliances Mobile phones -Revenue $87.6 billion -Profit is $ million -48 th in global top fortune 500 companies Sony –Products include audio and visual products Gaming Communication devices Information technology Music, motion pictures, DVD’s and Televivion programming -Revenue $70.9 billion -Profit $1.08 billion -65th in global top fortune 500 companies

International Competitors Siemens –Headquarters located in Berlin and Munich, Germany –More than 600 factories in over 190 countries –Products include Automation and control Electric power Transportation Medical systems Revenues $107.3 billion Profit $3.7 billion 28 th in global top fortune 500 companies Samsung –Headquarters Located in Korea –300 offices in nearly 70 countries –Products include IT business products Hospitality solutions LCD panels Set-top box Compressors Semi-conductors Revenues 89.4 billion Profit $8.3 bilion 46 th in global top fortune 500 companies

Corporate Profile-Future Brand influences enterprise development “Ideas for Life” campaign promotes creativity Centralized market resources carry out useful public propaganda activity Expansion of brand value in overseas markets.

Trade Opportunities Panel TV Germany: 1/5 of sales volume Japanese Markets Chinese Markets

Global Market 97 sites in 26 countries Employed over 12,000 people in global market Merged with 25 total companies across the globe

Global Market Cont’ Wide product range Overseas sales 10.9% of net sales International quality and community involvement

Long Term Recommendations Strong management structure Innovative research and development Cost Global sponsorships

Short Term Recommendations Solve Quality Issues 3,000,000 Recalls Cell phone improvements Build reputation Emphasize creation and innovation

International Challenges Asian countries boycott Japanese goods Restrict Japans economy to show protest Encountered anti-Japanese tide in the 1970’s Japanese government promised to build “mutual affinity”

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