LibQUAL+™, Libraries, and Google™ CNI Spring 2005 Task Force Meeting Washington, DC 4/4/2005 Martha Kyrillidou Fred Heath Jonathan D. Sousa old.libqual.org

ARL Statistics and Measurement …To describe and measure the performance of research libraries and their contribution to teaching, research, scholarship and community service …

old.libqual.org

What is LibQUAL+™ LibQUAL+™ is a suite of services that libraries use to solicit, track, understand, and act upon users’ opinions of service quality. The program’s centerpiece is a rigorously tested Web-based survey bundled with local training that helps libraries assess and improve library services.

old.libqual.org Dimensions items56-items25-items22-items Affect of Service Service Affect ReliabilityLibrary as Place ReliabilityPersonal Control Information Control Provision of Physical Collections Self-RelianceInformation Access Access to Information

old.libqual.org ARL Overall

old.libqual.org ARL Undergraduate

old.libqual.org ARL Graduate

old.libqual.org ARL Faculty

old.libqual.org Impact of Information Technology Upon Libraries Costs Access Restrictions Scalability User Behavior

old.libqual.org Libraries Remain a Credible Resource in 21 st Century 98% agree with statement, “My … library contains information from credible and known sources.” Note. Digital Library Federation and Council on Library and Information Resources. (2002). Dimensions and Use of the Scholarly Information Environment.

old.libqual.org Changing Behaviors Recent Survey: Only 15.7% agreed with the statement “The Internet has not changed the way I use the library.” Note. Digital Library Federation and Council on Library and Information Resources. (2002). Dimensions and Use of the Scholarly Information Environment.

old.libqual.org Library Use Summary LibQUAL+ Spring 2003 Survey – UT Austin Aggregate

old.libqual.org Googlization

old.libqual.org “…everyone in class tried to get those articles on line and some people didn’t even bother to go to the stacks when they couldn’t Google them.” Graduate Student NYT Online 6/21/04 (Katie Hafner, “Old search engine in the the library tries to fit into a Google world”)

old.libqual.org Printed Book Circulation: All ARL Libraries Note. M. Kyrillidou and M. Young. (2002). ARL Statistics Washington, D.C.: ARL, p.7.

old.libqual.org Research Behavior: Personal Control When searching for print journals for research: Only 13.9% ask a librarian for assistance Only 13.9% ask a librarian for assistance Only 3.2% consider consulting a librarian a preferred way of identifying information Only 3.2% consider consulting a librarian a preferred way of identifying information Note. Digital Library Federation and Council on Library and Information Resources. (2002). Dimensions and Use of the Scholarly Information Environment.

old.libqual.org Reference Decrease: All ARL Libraries Note. M. Kyrillidou and M. Young. (2002). ARL Statistics Washington, D.C.: ARL, p.7.

old.libqual.org ARL Means

old.libqual.org Google™ Strengths Breadth R&D – 20% rule Money Ubiquity of access

old.libqual.org Google™ Services Google™ Scholar Google™ News Google™ Images Google™ Maps Google™ Local Google™ Groups (includes all of Usenet) Google™ Desktop Google™ Ride Finder GMail SMS Interface Google™ API And on and on…

old.libqual.org Google™ Services

old.libqual.org Google™ Labs

old.libqual.org Google™ vs. Library OPAC Internet –Very broad –Little or no editing— everyone contributes –Very speedy additions Wide focus Secrecy Commercial interests motivate Google™ and can impact its content “Walled Garden” –More limited scope –Cataloged content— knowledgeable few contribute –Delay in additions Dedicated purpose “Black Box” effect for users Scholarly intent

old.libqual.org Google™ Isn’t Everything Yahoo –From search, to portal, and back again. Now where? A9 –Offering from Amazon, includes “Search Inside the Book®” and Google™ Web searching. –Requires a login to move your search history and preferences inside their servers. Microsoft –MSN Search Many other niche tools

old.libqual.org Google™ Issues 302 Redirect Exploit “Cloaking” — Presenting different content to users from that sent to Google’s crawlers Hidden content — Placing content off a Webpage via CSS “Googlebombing” — Organized campaigns to link certain search terms to a particular site. Advertising, paid rankings, “spamdexing”, etc.

old.libqual.org What Can Libraries Do? A Few Approaches 1.Collaborate Google Digitization Initiative 2.Integrate From Google™ Scholar FAQs: I am a librarian. Can you show my patrons the appropriate access links for my institution? Yes, we are working on this. We are currently testing OpenURL support with several libraries. It will be more widely available once we have worked out the kinks. Please let us know if you are interested. Is there any way I can read the full text without being a subscriber? Check a nearby academic library, which will likely have a copy. For books, click on "Library Search" next to the title to find a library near you that has a copy of the work in question (this service is provided courtesy of OCLC). 3.Imitate 4.Educate 5.Fight Risks alienating the very users one is trying to recapture