1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

2© Copyright 2013 EMC Corporation. All rights reserved. A Lot Has Changed Around the World 9 Track Open Reel Tapes >82,000 miles 3X =

3© Copyright 2013 EMC Corporation. All rights reserved. A Lot Is Still the Same COSTCOMPLEXITYSCALE

4© Copyright 2013 EMC Corporation. All rights reserved. Companies that experienced data loss in last 12 months Decision makers not confident they could fully recover For Most, Backup Is Still Broken

5© Copyright 2013 EMC Corporation. All rights reserved. IT TRUSTED

6© Copyright 2013 EMC Corporation. All rights reserved. Purpose Built Backup Appliances Source: IDC Worldwide Quarterly Purpose Built Backup Appliance Tracker – Q42012 FASTEST GROWING MARKET SEGMENT 2012 Total Market $2.75B

7© Copyright 2013 EMC Corporation. All rights reserved. Purpose Built Backup Appliances EMC 66.5% Source: IDC Worldwide Quarterly Purpose Built Backup Appliance Tracker – Q42012 PROTECTION STORAGE LEADER

8© Copyright 2013 EMC Corporation. All rights reserved. Source: IDC, Worldwide Purpose-Built Backup Appliance Tracker, Q42012 and IDC, Worldwide Storage Software QView, Q42012 $ Millions 2012 Revenue & STORAGE SOFTWARE LEADER DATA PROTECTION

9© Copyright 2013 EMC Corporation. All rights reserved.

10© Copyright 2013 EMC Corporation. All rights reserved. Industry Leadership Manufacturing10 of 10 Energy 10 of 10 Healthcare 10 of 10 Retail 10 of 10 Telecom 10 of 10 Financial Services9 of 10 Tech 9 of 10 Life Sciences 9 of 10 Transportation 8 of 10

11© Copyright 2013 EMC Corporation. All rights reserved. CHANGE WAVES OF

12© Copyright 2013 EMC Corporation. All rights reserved. Silos Are Emerging Growing Rift in the Data Protection World

13© Copyright 2013 EMC Corporation. All rights reserved. Raise of Hands – How Many of You Have Application Admins That Create Protection Copies? Storage Teams That Use Snaps, Replicas, Clones? Separate Solution for Protecting VMs? More Than One Backup App?

14© Copyright 2013 EMC Corporation. All rights reserved. Raise of Hands – How Many of You Have Application Admins That Create Protection Copies? Storage Teams That Use Snaps, Replicas, Clones? Separate Solution for Protecting VMs? More Than One Backup App?

15© Copyright 2013 EMC Corporation. All rights reserved. Accidental Architecture VIRTUALAPPLICATIONSSTORAGESERVER BU DR A

16© Copyright 2013 EMC Corporation. All rights reserved. EMC Backup & Archive + Protection Software Protection Storage Operational RecoveryArchival AccessDisaster Recovery

17© Copyright 2013 EMC Corporation. All rights reserved. How Do You Get VIRTUALAPPLICATIONSSTORAGESERVER + Protection Software Protection Storage

18© Copyright 2013 EMC Corporation. All rights reserved. Protection Storage Architecture

19© Copyright 2013 EMC Corporation. All rights reserved. You Need This…Not This. Software & Storage

20© Copyright 2013 EMC Corporation. All rights reserved. Protection Software Avamar Data Protection Advisor SourceOne NetWorker Best of Breed Protection Capabilities EMC Backup and Archive Protection Storage DLm Data Domain Atmos Centera Mozy

21© Copyright 2013 EMC Corporation. All rights reserved. 90% Less Backup Time 30x Faster Recoveries 10-30X Storage Reduction 81% Less Effort 7 Month Payback Consolidate Backup & Archive EMC Protection Storage and Software

22© Copyright 2013 EMC Corporation. All rights reserved. Continuous PROTECTION Read ErrorsWrite Errors Metadata Corruption Drive Corruption Data Always RECOVERABLE Data Invulnerability Architecture

23© Copyright 2013 EMC Corporation. All rights reserved. Simple Affordable Investment Protection Data Protection Suite FLEXIBLE UTILITY LICENSING

24© Copyright 2013 EMC Corporation. All rights reserved. Customers Who Changed The Game

25© Copyright 2013 EMC Corporation. All rights reserved. Data Protection Critical to Driving Service Model Made Strategic Move From IT Cost Center to Technical Services Removed the “Wall” Between IT and the Business

26© Copyright 2013 EMC Corporation. All rights reserved. Enabling More Agile Community-based Initiatives Gained Operational Efficiency via Integrated Protection Storage Adopted Single Vendor, Best of Breed Data Protection Infrastructure

27© Copyright 2013 EMC Corporation. All rights reserved. NetWorkerSourceOneData Domain AvamarDLmCenteraAtmosData Protection Advisor EMC Backup And Archive Solutions

28© Copyright 2013 EMC Corporation. All rights reserved. OR ELSE DISRUPT

29© Copyright 2013 EMC Corporation. All rights reserved. TRANSFORM LEAD TO

30© Copyright 2013 EMC Corporation. All rights reserved. Change the Game. Today. Get a Backup/Archive Assessment. Contact Your EMC or Partner Sales Representative.

32© Copyright 2013 EMC Corporation. All rights reserved. Shorter Presentation – Change the Game  Hide slides 8, 11, 15, 23, 27, 29