SALES MEETING March 4, 2015
AGENDA ACQUISITIONS MARCH OFFERS BRAND AWARENESS LEADERBOARD Fairbanks Ranch Country Club LA Market March Sales Offers BRAND AWARENESS LEADERBOARD 10 Ways to Better Brand Recognition February 2015 Highlights 100% Club Leaderboard BRAND AMBASSADORS Case Study FORECAST + GOALS March Forecast + Goals
ACQUISITIONS
FAIRBANKS RANCH
LA MARKET THOUSAND OAKS CAMPUS WEST LA CAMPUS SOUTH BAY CAMPUS Bay Club Thousand Oaks BAY CLUB THOUSAND OAKS Bay Club Pacific Palisades Bay Club Santa Monica Bay Club Westchester Bay Club Segundo Bay Club Redondo Beach Bay Club Rolling Hills BAY CLUB PACIFIC PALISADES BAY CLUB SANTA MONICA BAY CLUB MARINA DEL RAY BAY CLUB SOUTH BAY THOUSAND OAKS CAMPUS WEST L.A. CAMPUS SOUTH BAY CAMPUS BAY CLUB REDONDO BEACH BAY CLUB ROLLING HILLS
BRAND AWARENESS
10 WAYS TO BETTER BRAND RECOGNITION Provide Great Customer Service Develop A Heart-felt Story That Speaks To Why You Are In Business Work To Keep Your Name In Front Of Your Market Provide Value–exceed Their Expectations Regularly Send Tips And How-to’s In Either A Newsletter Or Email Write A Blog Develop, Produce And Host A Blog Talk Radio Show Host A Facebook Group Write A Book Use The Same Photo/Logo In All Your Marketing Materials
BRAND AMBASSADORS
BRAND AMBASSADORS-CASE STUDY
LEADS
LEADS – EXPECTATIONS BY TYPE OF LEAD OUTREACH BUXTON DIRECT MAIL WEB LEADS GUESTS DIRECT INQUIRIES THREE DAY PASS
MARCH FORECAST + GOALS
MARCH 2015 FORECAST & GOALS Bay Club Company 03-03-2015 3/3/15 3/9/14 3/9/14 3/1/14 Unit Sales MTD Upgrades Variance Projected AVG Per Prev MTD Prior Year % Daily Actual Budget to Budget Forecast to Forecast Day Needed Goal SOUTH BAY RS CAMPUS Bay Club Redwood Shores 2 5 1 60 (55) 2.3 11 71 8% CS CAMPUS - Bay Club Courtside 6 55 (49) 2.0 15 11% SV CAMPUS Bay Club Santa Clara 50 16 2% Bay Club Cupertino 3 10 75 (65) 2.7 80 13% CV CAMPUS Bay Club Carmel Valley (74) 3.1 58 1% SB TOTALS: 9 23 315 (292) 12 74 324 7% NORTH BAY MARIN CAMPUS Bay Club Marin 4 85 (75) 86 12% Bay Club Ross Valley 7 (7) 0.3 0% SF CAMPUS Bay Club San Francisco 120 (109) 4.5 30 113 9% Bay Club Gateway 40 (39) 1.6 13 56 3% Bay Club Bay Club SF Tennis Club 45 (43) 1.8 4% Bay Club Financial District 35 (34) 1.4 31 NB TOTALS: 25 332 (307) 12.8 79 340 Same Store Total 21 48 8 647 (599) 153 664 Bay Club StoneTree 0.9 51 Grand Total 672 26
MARCH 2015 FORECAST & GOALS
MARCH OFFERS
SALES OFFERS–MARCH 1-16 Club West Diamond, Platinum, and Premier $500 off the Ifee One Complimentary Week of Camp OR Pick Three (Fitness, Swim, and Massage) Club West Ross Valley Home Club $500 off the Ifee One Complimentary Week of Camp OR Pick Three (Fitness, Swim, and Massage) Executive Club South Bay and Executive Club Premier 50% off the Ifee Pick Two (Fitness, Swim or Massage) OR $200 Camp Voucher SF and SV Campus 50% off the Ifee $100 Camp Voucher for Family Tier Memberships OR Pick One (Fitness, Swim or Massage) for all memberships (Ind., Couple, Family) Single-Site Memberships 50% off the Ifee Pick One (Fitness, Swim or Massage) March Madness at the Bay Club : Join the Bay Club - any membership type – by March 16, 2015, and be entered to WIN a trip to the regional OR a One Year Executive Club Membership. All entries must be submitted by March, 16, 2015
SALES OFFERS–MARCH 17-31 Club West Diamond, Platinum, and Premier NO DISCOUNT ON IFEE SWAG OPTIONS OR PICK THREE (FITNESS, SWIM, OR MASSAGE) All Other Memberships 50% OFF THE IFEE CAMP VOUCHERS AND PICK INCENTIVES ARE REMOVED
SALES OFFERS–UPGRADE + REFERRAL Club West Upgrade Promotion Offered through March 31, 2015 $500 off Club West Premier $750 off Club West Platinum $1000 off Club West Diamond Member Referral Offered through March 31, 2015 $50 for Single-Site $100 for Multi-Site $500 for Club West Premier or Platinum $1000 for Club West Diamond
FEBRUARY UPDATE
FEBRUARY 2015 HIGHLIGHTS SALES ATTRITION 46 60 (14) 49 (64) (66) 2 41670 Sales Attrition Actual Budget Variance to Budget Prior Year Actual Net Gain (Loss) Bay Club Redwood Shores 46 60 (14) 49 (64) (66) 2 (33) (18) Bay Club Carmel Valley 50 75 (25) 70 (98) (93) (5) (75) (48) Bay Club Courtside 36 34 (70) (6) (51) (34) Bay Club Santa Clara 29 (21) 33 (77) (67) (10) (38) Bay Club Marin 72 95 (23) 80 (88) (13) (76) (16) Bay Club San Francisco 120 130 113 (133) (120) (116) Bay Club Gateway 20 40 (20) 22 (65) (54) (11) (27) (45) Bay Club SF Tennis 45 55 42 (53) (47) (19) Bay Club Financial District 32 28 (43) (35) (8) (40) Bay Club Ross Valley 4 5 (1) 3 (4) (2) Bay Club Cupertino 62 58 (74) (3) (15) Same Store Total 516 680 (164) 532 (785) (706) (79) (552) (269) Bay Club StoneTree 14 - Grand Total 530 700 (170) (795) (712) (83) (265) SALES ATTRITION
100% CLUB WINNERS CIRCLE – FEBRUARY 2015 BAY CLUB MARIN Ashley Milbridge Mike Collins Frank Pezzullo Alison Dotters Chris Hardwick BAY CLUB SAN FRANCISCO BAY CLUB CARMEL VALLEY BAY CLUB COURTSIDE
LEADERBOARD – FEBRUARY 2015 TOP 5: TOTAL I-FEES TOP 5: TOTAL DUES Writing $7,848 Writing $6,015 FRANK PEZZULLO Writing $9,840 Writing $6,655 MIKE COLLINS Writing $16,475 Writing $8,005 CHRIS HARDWICK Writing $36,050 Writing $8,350 ASHLEY MILBRIDGE Writing $46,718 Writing $9,350 ALISON DOTTERS
CLOSING REMARKS