Hit The Jackpot Colorado State Lottery Alerts A Reminder Service for New and Active Players Fall 2007

Overview About half of all adult Americans (and our listeners) play the lottery... This interactive and on-demand program serves as a reminder service for our listeners while making it fun and easy for the active player as well as the recreational and occasional buyer to stay active and informed of the largest jackpots and the newest games.

Program Summary 1.Hit The Jackpot Mini-Site 2.Hit The Jackpot & Mobile Alerts 3.On Air Triggered Alerts 4.On Air Sudden Impact 5.On Air Registration Reminders 6.Friends & Family Pool Invitations

1. Hit The Jackpot Mini-Site Custom branded mini-site provides tool for players to sign up and receive lottery jackpot alerts Opt-in notification system automatically alerts players when jackpot reaches their level Other content: current jackpot totals, past winning amounts, past winning numbers, ticket deadlines, testimonials from winners

Hit The Jackpot Custom Mini-Site Lottery Branding Special Content Alert Sign-up Rolling Countdown Friends & Family Pool Sign-up

2. Hit The Jackpot & Mobile Alerts Players enter address and/or mobile numbers on mini- site and select their jackpot threshold ($25M, $50M, $100M) Branded alerts get pushed out when jackpot reaches or passes a player’s threshold with details and deadlines for purchases alerts link to a promotional page on the mini-site or to the Colorado Lottery’s website

3. On Air Triggered Alerts On-air alert ads are triggered when a large jackpot has not been won or when a new alert threshold is hit Online alert ads notify players of the jackpot and deadlines to purchase Sample Copy: The Powerball Jackpot is now worth over 250 million dollars. Don’t miss your chance to be the next BIG winner! The next drawing is this Saturday, September 8th. Brought to you by the Colorado Lottery.

4. On Air Sudden Impact Campaign Day before a drawing, short messages air every hour on the hour and countdown to the deadline for purchase Day before a drawing, Lottery ads and branding takeover Entercom station websites to reinforce on-air reminders Sample Copy: The Powerball Jackpot is now 25 million dollars. Pick up your ticket now. The next drawing is tomorrow at 7:35pm.

5. On Air Registration Reminders Messages kick in following a large jackpot to maintain activity driving players to mini-site for opt-in sign ups When the lowest threshold for an alert has not yet been reached, messages kick in as registration reminders for players to sign up before the next drawing Online ads push players to the mini-site to sign up for alerts Sample Copy: John S. of Boulder, Colorado just won the Powerball Jackpot worth over 190 million dollars. So, did you remember to buy your ticket before the drawing? Go to C-O Lottery Alerts dot com and sign up for Lottery Alerts. Just pick a jackpot level, and we’ll send you an or a mobile alert when the jackpot gets there. Be the first to know when the jackpot grows. Brought to you by the Colorado Lottery.

6. Friends & Family Pool Invitations Interactive feature that creates a fun, social activity around the lottery Allows players to send digital invitations to friends and family to organize and pool money for large jackpots

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