Chapter 37 identifying career opportunities Section 37.1 Define Goals Careers in Marketing

Define Goals Section 37.1 CONNECT Are you interested in careers that your family or neighbors have? Why or why not?

Define Goals Section 37.1 Assess your goals, values, interests, skills, and aptitudes. Appraise your personality. Complete a career assessment. Locate career research resources. Develop a plan to reach your career goals.

Define Goals Section 37.1 The first step in finding a suitable career is learning to know yourself. Assess your attributes and match them to a career that is right for you. Then compare your needs to career opportunities you have researched.

Define Goals lifestyle values aptitude Section 37.1 lifestyle values aptitude Occupational Outlook Handbook (OOH) career outlook O*NET internship planning goals specific goal realistic goal

Key Aspects of the Six Steps in the Self-Assessment Process Define Goals Section 37.1 Key Aspects of the Six Steps in the Self-Assessment Process

Key Aspects of the Six Steps in the Self-Assessment Process Define Goals Section 37.1 Key Aspects of the Six Steps in the Self-Assessment Process

Steps That Can Help Guide Career Decisions Define Goals Section 37.1 Choosing a Career Steps That Can Help Guide Career Decisions 1 Define your personal (lifestyle) goals. lifestyle The type of life you would like to live. 2 Conduct a self-assessment. 3 Identify career choices and gather information. 4 Evaluate your choices. 5 Make your choices. 6 Plan how you will reach your goal.

Define Goals Choosing a Career Self-Assessment values Your Values Section 37.1 Choosing a Career Self-Assessment Your Values values Beliefs that guide the way we live. Your Interests Your Skills and Aptitudes aptitude An ability or natural talent, or the potential to learn a certain skill. Your Personality Your Work Environment Preferences Your Relationship Preferences

The Six Parts of a Self-Assessment Define Goals Section 37.1 Choosing a Career The Six Parts of a Self-Assessment

The Six Parts of a Self-Assessment Define Goals Section 37.1 Choosing a Career The Six Parts of a Self-Assessment

Define Goals Choosing a Career Section 37.1 Choosing a Career The Occupational Outlook Handbook (OOH) is a publication that can provide you with a career outlook. Occupational Outlook Handbook (OOH) A publication available online and in libraries that describes what workers do, working conditions, the training and education required, earnings, and expected job prospects in a wide range of occupations. career outlook The number and types of jobs available in any field.

O*NET is an important resource on the Internet. Define Goals Section 37.1 Choosing a Career O*NET is an important resource on the Internet. Occupational Information Network (O*NET) A database that is the primary source for occupational information in the United States; contains information on skills, abilities, knowledge, work activities, and interests associated with occupations.

An internship is a way to get on-the-job experience Define Goals Section 37.1 Choosing a Career An internship is a way to get on-the-job experience internship Direct work in a job that allows the person to get experience, either with or without pay.

Provide Two Sources of Career Information for Each Resource Define Goals Section 37.1 Choosing a Career Provide Two Sources of Career Information for Each Resource

Provide Two Sources of Career Information for Each Resource Define Goals Section 37.1 Choosing a Career Provide Two Sources of Career Information for Each Resource

Formulate Planning Goals Define Goals Section 37.1 Developing an Action Plan Formulate Planning Goals Make Specific Goals Make Realistic Goals Work Backward planning goals Small steps taken to get from where you are to where you want to be in your career. specific goal A goal stated in exact terms and including some details. realistic goal A goal that you have a reasonable chance of achieving.

The Steps to Developing a Career Action Plan Define Goals Section 37.1 Developing an Action Plan The Steps to Developing a Career Action Plan

The Steps to Developing a Career Action Plan Define Goals Section 37.1 Developing an Action Plan The Steps to Developing a Career Action Plan

Developing an Action Plan Define Goals Section 37.1 Developing an Action Plan Choosing education is much like choosing a career. Professionals must upgrade their existing skills and acquire new ones.

Define Goals 1. Name the first two steps in choosing a career. Section 37.1 Section 37.1 1. Name the first two steps in choosing a career. The first two steps in choosing a career are to define your personal (lifestyle) goals and conduct a self-assessment.

Define Goals Section 37.1 Section 37.1 2. List three considerations that will help you formulate your planning goals. Considerations that help formulate planning goals are: be specific, be realistic, and work backward. Other considerations include training and education; costs; time frames; and short-, medium-, and long-term goals.

Define Goals Section 37.1 Section 37.1 3. Identify six areas to explore when conducting a self-assessment. Areas to explore when conducting a self-assessment include: values, skills, aptitudes, personality, work environment preferences, and relationship preferences.

CONNECT What do you already know about careers in marketing? Section 37.2 CONNECT What do you already know about careers in marketing?

Careers in Marketing Section 37.2 Explain the importance of marketing careers to the U.S. economy.

Careers in Marketing Section 37.2 When considering a marketing career, learn about the requirements, opportunities, rewards, and trends. The more information you have, the easier it will be to make a career.

Careers in Marketing Section 37.2 occupational area

Questions About a Marketing Career Careers in Marketing Section 37.2 Questions About a Marketing Career

Questions About a Marketing Career Careers in Marketing Section 37.2 Questions About a Marketing Career -

Careers in Marketing Choosing a Career Benefits of a Marketing Career Section 37.2 Choosing a Career Benefits of a Marketing Career Above-Average Income More Opportunities for Advancement Constant Feedback from Sales Figures Promotions Come Faster

Careers in Marketing Choosing a Career Employment Trends in Marketing Section 37.2 Choosing a Career Employment Trends in Marketing High Level of Employment High Competition for Managerial Positions Marketing Programs and Staff Are Expanding

Job Levels in Marketing Careers in Marketing Section 37.2 Job Levels in Marketing Provide the Different Levels of Jobs in Marketing and Provide Two Facts About Each Level.

Job Levels in Marketing Careers in Marketing Section 37.2 Job Levels in Marketing Provide the Different Levels of Jobs in Marketing and Provide Two Facts About Each Level.

Careers in Marketing Occupational Areas Occupational Areas Section 37.2 Occupational Areas Occupational Areas Advertising Product Management Customer Service Professional Sales E-Commerce Public Relations Entrepreneur Real Estate Fashion Merchandising Restaurant Management Financial Services Retail Management Food Marketing Sales Management Importing/Exporting Service Marketing International Marketing Sports Marketing Marketing Research Travel/Tourism/Hospitality Marketing Pharmaceutical/Medical Marketing occupational area A category of jobs that involve similar interests and skills.

Careers in Marketing 1. Name three benefits of a career in marketing. Section 37.2 Section 37.2 1. Name three benefits of a career in marketing. Benefits include varied and interesting work, good salary, room for advancement, and perks.

Careers in Marketing Section 37.2 Section 37.2 2. Identify and rank the ten major areas that you should consider when investigating careers. (Rank 1 as your highest priority and 10 your lowest priority). Accept any order, but rankings should include personal lifestyle goals, values, interests, skills, aptitudes, personality, environmental and relationship preferences, careers goals, and employment trends.

Careers in Marketing 3. List five resources for researching careers. Section 37.2 Section 37.2 3. List five resources for researching careers. Resources may include: persons working in a particular field, the , Department of Labor brochures, training courses and seminars, internships, and trade associations and Web sites.

Chapter 37 identifying career opportunities Section 37.1 Define Goals End of Chapter 37 identifying career opportunities Section 37.1 Define Goals Section 37.2 Careers in Marketing