1. Section 1.3 Careers in Marketing
Marketing Essentials
n Chapter 1 Marketing Is All Around Us
Section 1.3 Careers in Marketing

2. Careers in Marketing SECTION 1.3
What You'll Learn
The importance of marketing careers to the U.S. economy
The benefits of working in marketing
Employment opportunities for people trained in marketing
Examples of jobs within marketing occupational areas and at different skill levels

3. Careers in Marketing SECTION 1.3
Why It's Important
If you are considering a career in marketing, you’ll want to learn about the requirements, opportunities, rewards, and trends in this exciting field.

4. SECTION 1.3
Careers in Marketing
Key Terms
benefits
occupational area

5. Careers in Marketing SECTION 1.3 Why Study Marketing?
You can evaluate marketing as a potential career.
The skills and knowledge you learn will help you in school and on the job.
You will learn how businesses function.

6. Careers in Marketing SECTION 1.3 An Overview of Marketing Careers
Marketing provides a great diversity of opportunities.
Marketing activities account for about one in every three jobs in the United States.

7. Careers in Marketing SECTION 1.3 Employment Trends
Employment in marketing and sales is projected to increase 20.6 percent in the period
Job opportunities in marketing are growing, while those in production are decreasing. This is because production lends itself to automation while marketing requires personal contact.

8. Careers in Marketing SECTION 1.3 Benefits of a Marketing Career
The opportunity to make an above-average income.
Most jobs in marketing, especially those beyond entry-level positions, are interesting and varied.
You will usually have more opportunities to advance in a marketing career than in almost any other area of business.

9. Careers in Marketing SECTION 1.3 Marketing Occupational Areas
An occupational area is a category of jobs that involves similar skills and aptitudes.
Advertising
Customer Service
E-Commerce
Entrepreneur
Fashion Merchandising
Financial Services
Food Marketing
Hospitality Marketing
Importing/Exporting
International Marketing
Marketing Research
Product Management
Professional Sales
Public Relations
Real Estate
Restaurant Management
Retail Management
Sales Management
Service Marketing
Sports Marketing
Travel/Tourism Marketing

10. Careers in Marketing SECTION 1.3 Job Levels in Marketing
Entry-level jobs usually require no prior experience and involve limited decision-making skills.
Career sustaining jobs require a higher level of skill and more decision making.
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11. Careers in Marketing SECTION 1.3 Job Levels in Marketing
Marketing specialist employees must show leadership ability and make many decisions on a daily basis.
Marketing supervisors must have good management skills, the ability to make many decisions on a daily basis, and excellent marketing skills.
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12. Careers in Marketing SECTION 1.3 Job Levels in Marketing
Manager/owners are competent to run a small business or a significant part of a large business.
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13. Reviewing Key Terms and Concepts
ASSESSMENT
1.3
Reviewing Key Terms and Concepts
1. What proportion of the U.S. work force is involved in marketing activities?
2. Name one employment trend.
3. List two major benefits of working in marketing.
Slide 1 of 2

14. Reviewing Key Terms and Concepts
ASSESSMENT
1.3
Reviewing Key Terms and Concepts
4. What basic skills are needed for success in a marketing career?
5. According to the Bureau of Labor Statistics, approximately how many new marketing and sales jobs will be created between and 2005?
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15. ASSESSMENT Thinking Critically 1.3
Discuss how the marketing skills you would learn in a fast-food restaurant could be transferred to an industrial sales position.

16. Marketing Essentials
End of Section 1.3