Michela MichilliStockolm 11 June 20011 Museums best practices.

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Presentation transcript:

Michela MichilliStockolm 11 June Museums best practices

Michela MichilliStockolm 11 June Perspective and methodology of the analysis Qualitative rather than quantitative Major aspects analysed: interactivity with the user direct and easy navigation Tailored content (focusing on the quality and functionality of the content)

Michela MichilliStockolm 11 June Market value of public on-line cultural services keys to success for on line user-oriented services : tailored content (focusing on the quality and functionality of content, for specific groups of users) interactivity (user involvement and participation) community (targeting interests specific audiences and promoting communication and exchange of information) joined up services (add additional integrated services to enhance users satisfactions and fostering loyalty to the web site) ( Source Creating e-Value August DCMS)

Michela MichilliStockolm 11 June Cultural institutions and the WWW PublishInteractTransactIntegrate Webcasting Collection Contextualised Information News/Current Information Structured/ dynamic Information Static pages Personalisation Engines Searchable Dbs Educational resources Discussion Forum Online Forms Feedback/Enqu iries Search function Contact Pay-per-view Licensing/ Subscription Ticketing Online Shop Membership/ Donation Within organisation With other organisations With Intermediaries With end-users

Michela MichilliStockolm 11 June Publishing museums web sites: just a few examples USA: The Museum of modern art ; Italy: Istituto e Museo di Storia della Scienza di Firenze Museo della Scienza e tecnica Leonardo da Vinci di Milano ……

Michela MichilliStockolm 11 June Interactive museums web sites: just a few examples USA: The Metropolitan Museum of Modern Art ; France: Musée du Louvre (educational section) ……

Michela MichilliStockolm 11 June MOMA home page

Michela MichilliStockolm 11 June MOMA web site: main features Excellent features : Easy and direct navigation Big collection and many online exhibitions educational resources e-commerce applications of its store Not Excellent features : No search through the collection Only in English

Michela MichilliStockolm 11 June Museo scienza e tecnica Leonardo da Vinci

Michela MichilliStockolm 11 June Museo Leonardo da Vinci web site: main features Excellent features : Virtual navigation with some interactive features Easy navigation Some interesting educational resources Multilingual site (Italian, English and French) Agreement with Amazon for on-line purchase of related publications Useful international links Not Excellent features : Interactivity could be enhanced: only mailing list and virtual tour No searchable database

Michela MichilliStockolm 11 June Istituto e Museo di storia della scienza di Firenze

Michela MichilliStockolm 11 June IMSS web site: main features Excellent features : Good integration of a thematic museum and its library Searchable database for the Library Thematic online exhibitions in the museum section Experimentation of wap services Not Excellent features : Weak Interactivity Library section is only in Italian NO searchable database in the museum section

Michela MichilliStockolm 11 June Metropolitan

Michela MichilliStockolm 11 June Metropolitan web site: main features Excellent features : Strong interaction with the user ( sense of community): my met calendar, my met gallery… Thematic access and search functionalities to a big collection e-commerce applications of its store Not Excellent features : Only in English No on-line access for physically impaired

Michela MichilliStockolm 11 June Louvre.edu

Michela MichilliStockolm 11 June Louvre.edu web site: main features Excellent features : Easy and captivating navigation Thematic Access and search functionalities to a big collection Good quality of text and tales related to an author Interactive tool that allows user to publish his/her own final product Not Excellent features : Only in French Relatively slow

Michela MichilliStockolm 11 June Conclusions Regnet should become a reference for Interactive and transactive web sites/portals Regnet community ( personalised s, regnet calendars or regnet wish list Networking model: partnership with different stakeholders (clear licensing agreement)