Sports & Entertainment Marketing Mr. Bernstein Recreation Marketing pp 19-22 February 25, 2013.

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Presentation transcript:

Sports & Entertainment Marketing Mr. Bernstein Recreation Marketing pp February 25, 2013

Sports & Entertainment Marketing Mr. Bernstein Recreation Marketing What is recreation? Kaser & Oelkers: Renewing or rejuvenating your body or mind with play or amusing activity What are recreational activities? Kaser & Oelkers: Those activities associated with travel, tourism and amateur sports not associated with educational institutions 2

Sports & Entertainment Marketing Mr. Bernstein Recreation Marketing Typically requires purchase of a combination of products and services: Lessons Practice facilities Equipment Travel Branded merchandise 3

Sports & Entertainment Marketing Mr. Bernstein Professional Recreational Sports Some professional sports entertainment attempts to leverage the popularity of a recreational sport Example: Pro Bowling A marketable figure is important to professional recreational sports Example: Tiger Woods and golf 4

Sports & Entertainment Marketing Mr. Bernstein Travel and Tourism Marketing Traveling for pleasure (as opposed to business) Vacations, Honeymoons, Conventions, Family Visits Travel marketing is based on… Market Research Travel and Recreation marketing both research… Target Markets and their Market Segments 5