The 3 Reasons the next 90 Days are Crucial to your Career

Foot Traffic (indicator of future sales)

We’ll Crush 2014 Production NEXT YEAR

Projected Total Home Sales (Existing & New Construction in millions)

HOME PRICES

Home Price Expectation Survey A nationwide panel of over one hundred economists, real estate experts and investment & market strategists.

Home Price Expectation Survey Q Cumulative House Appreciation by % 23.5% 15.1% BullsAll ProjectionsBears

RISING MORTGAGE INTEREST RATES

Quarter Fannie Mae Freddie Mac MBANAR Average of all four Q 4.1%4.2%4.4% 4.28% Q 4.2%4.5%4.6%4.7% 4.50% Q 4.3%4.7%5.0%5.1% 4.78% Q 4.4%5.0%5.1%5.4% 4.98% Mortgage Rate Projections 11/2014

“While higher interest rates generally detract from housing activity, when they occur with strong job and income growth the net result can be increases in household formations, construction, and home sales. Our view for 2015 is exactly that, namely, income and job growth offset the negative effect of higher interest rates and translate into gains for the nation’s housing market.” - Freddie Mac

July 1984 October 1987 December 1994 May 2000 May 1983March 1987October 1993April 1999 Real Estate Value Change During Each Time Period Dramatic Mortgage Rate Increases

NEW 3% DOWN PROGRAMS

Over 3,000 shares

MILLENNIAL BUYERS

Percentage of Income…

More or Less Affordable? Buying a Home Renting a Home …in the third quarter than it was in the pre-bubble years ( )

Percentage of Millennials that are 1 st Time Home Buyers

Purchase Price Distribution of Homes Purchased by Millennials

To establish own household Top 5 Reasons for Millennial Buyers to Move Needed larger unit Want to Own New job or job transfer Live in a higher quality unit

Top 5 Reasons Millennial Buyers Choose a Home Financial Reasons Like the Size Layout/Design Like the Neighborhood Construction Quality

Buyers’ Guide

EXPIRED LISTINGS

Re-Up their listings that are about to Expire

List EVERY expired listing in January

eGuides Available

The percentage of homes selling as a FSBO has decreased from 19% to 9% in the last 20+ years FSBOs as a Percentage of all Home Sales

$209K $235K By FSBO By AGENT *The ‘typical’ price is actually the average price in the survey. However, studies have shown that people are more likely to FSBO in markets with lower price points. Typical Sold Price* FSBO vs. Agent

Where Buyers Find the Home They Purchase Over the Last 10 Years by percentage Newspapers Yard Signs The Internet

% of Buyers who used an Agent NAR

Sellers’ Guide

Thursday, February 19 th 2PM EST Thursday, February 19 th 2PM EST

Next Strategy Call Wednesday, March 11 th 2PM EST Next Strategy Call Wednesday, March 11 th 2PM EST