WHAT IS LBM? RESTRAINTS EXAMPLES FUTURE OF LBM USES/APPS
Question LBM is most commonly used on _______
Answer 1 – 10 Smartphones
Question LBM uses computers __ _______ to find restaurants, hotels, etc. in the user’s area.
Answer 1 – 20 IP Address
Question Marketers can use ___ technology to cater advertisements to consumers based on their location at any given time.
Answer 1 – 30 GPS
Question xAd throws out ___ percent of inventory from publishers because the location data isn’t accurate.
Answer 2 – 10 80%
Question There are two ways a company can retrieve data, first-party data and ________.
Answer 2 – 20 Third-party data
Question This type of data collection is the preferred method because it is not affected or touched by another party.
Answer 2 – 30 First-party data
Question ______ teamed up with Foursquare to award one hundred random people who entered the establishment.
Answer 3 – 10 McDonald’s
Question Taco Bell is using ____ to send special offers to people using the app when they’re in the general vicinity of a Taco Bell.
Answer 3 – 20 Waze
Question Subway has teamed up with ____ to give customers special discounts when they get close to a Subway business.
Answer 3 – 30 O2
Question The beta map plots more than 150 billion monthly pings from smartphone owners opening _______-_________ mobile apps and sites across the country.
Answer 4 – 10 Advertising-supported
Question LBM has struggled to track their effect on __ ____ sales.
Answer 4 – 20 In-store
Question The beta map is going to be used on _____ _____ this year.
Answer 4 – 30 Black Friday
Question ____ is a platform for users to check-in at a location to redeem rewards, points, and coupons
Answer 5 – 10 Foursquare
Question _____ is a mobile game that uses your location to set challenges and rewards, even connect locations to encourage multi-site visits.
Answer 5 – 20 SCVNGR
Question ____ ____ allows users to check-in to receive rewards, but it also allows them to share and earn rewards together.
Answer 5 – 30 Facebook Places