1 Social Networking at School and Work John Bansavich, USF
Questions: 1. Why should we care about social networking technologies? 2. What are the benefits of using social networking technologies in Higher Education? 3. How can social networking technology be used to support teaching and learning?
3 Why should we care about social networking technologies?
Media habits are changing It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years & the Internet took four years. In less than nine months, Facebook added 100 million users. (Shared slides from Thomas Listerman, USF Advancement)
Handheld devices increase In 2009, vendors shipped 174 million smartphones, up 15% from the 151 million in Internet usage via handheld devices grew by 41% from June 2008 to June
Rich media content is expected 86% of the Internet population, or 178 million people, viewed video online in December
7 Communities moved to the Web Facebook for your friends: 400 million users
8 Communities moved to the Web Facebook for your friends: 400 million users Twitter for your followers: 75 million users LinkedIn for your professional network: 60 million users
9 No doubt about potential ”I hear from people all over campus that with every progressive year, the newest class is the most together and connected group that has ever showed up. They’ve already known each other for months.” “Colleges learn to live with social media, by Childs Walker, Baltimore Sun”
How can we use Social Networking Technologies in Higher Education?
11 What can Schools do? Use Social Networking tools to: Develop a communication plan Develop student and alumni support systems Educate the internal and external community Hold Panels, Tech Talks, workshops Invite faculty to share how they are using social media
Connections
Support connections between alumni and current students
15 Bring content by social media LinkedIn alumni group: 4,361 Facebook fan page: 3,407 Facebook alumni group: 1,469 Twitter 486 YouTube Channel usfcalifornia: 1,038 views Total: 9,741 members Avg monthly increase FY’10: +456 Updated: 03/30/10
16 Engage and motivate
17 Bring rich media content
18 Deliver content via social media Updated: 03/30/10
19 What can USF do? Use Social Networking tools to: Monitor and observe the buzz about your school Bring your content to where your target groups spend their time Build your school’s brand by participation Cultivate your alumni and friends community Engage and motivate participation
20 Engage and motivate
How can social networking technology be used to support teaching and learning?
22 Educate Faculty and Students about Social Media Privacy. Do users take the time to review their privacy settings? Users' need to be educated about appropriate use and safety Permanent digital archive Communication best practices: no hazing or cyber- bullying Faculty/student friending?
23 Using Facebook in the Classroom Facebook Groups: Discussion Board, Photo Sharing, Wall Items, etc. Class Projects: News Feeds, Collaborative projects Facilitate Communication: Groups, Events, Messaging, etc. Other ideas?
24 Using Facebook in the Classroom Facebook Groups: Discussion Board, Photo Sharing, Wall Items, etc. Class Projects: News Feeds, Collaborative projects Facilitate Communication: Groups, Events, Messaging, etc. Other ideas?
25 Using Facebook in the Classroom Inviting Atmosphere Students are already familiar with Facebook Informal Promotes Collaboration Keeps schools current
26 More Information 100 Ways You Should Be Using Facebook in Your Classroom” “ How to Teach a Class Using Facebook”