Presented by Rachel Cromer AIANTA Public Relations & Media Specialist The American Indian Tourism Conference Sky Ute Casino Resort September 17, 2015 Partnering with National Tourism Organizations

To define, introduce, grow and sustain American Indian, Alaska Native and Native Hawaiian tourism that honors traditions and values. What is the Purpose of AIANTA? Our Mission: “ AIANTA is dedicated to the development of an American Indian tourism industry that promotes the authenticity of our cultural presentations and history.”

What Does Tourism Mean to the USA? Travel and tourism is one of America’s largest industries Generated $2.1 trillion in economic output in 2014 Direct spending by resident and international travelers in the U.S. averaged $2.5 billion a day Travel and tourism is America’s largest services export industry Travel accounts for 10 percent of all U.S. exports of goods and services Travel and tourism is one of America’s largest employers Travel supports 15 million jobs in the U.S.

What Role Does Cultural Tourism Play?

 Education and Technical Resources for Tourism Development  Research and Data Analysis  Creating and Nurturing Regional and National Partnerships  Raising Public Awareness of Tribal Tourism  Providing National Tribal Tourism Leadership  Providing Domestic & International Marketing What Does AIANTA Do?

Media Outreach Total Media Impressions: 3,646,000 Total Media Impressions: 40,000

Current and Future Projects Tribal Interpretation on Route 66 State-of-art Destinations Website Increased International Outreach 2015 – China & Italy Regional Workshops and Training NPS Desert View Tribal Interpretation Project—Grand Canyon Online Tourism 101 Tribal Tourism Certificate and Degree Program Legacy Book on Indian Boarding Schools Online Tribal Booking Site (Extension of Destinations Website)

Some of Our Partners U.S. Department of the Interior BRAND USA TAUCK Tours, Inc. National Tribal Geographic Information Support Center National Geotourism Council/National Geographic Society Kilpatrick Townsend and Stockton LLP The George Washington University Southeast Tourism Society U.S. Department of Commerce

Who Does AIANTA Serve?

How Can You Get Involved With AIANTA? Join AIANTA Membership  Corporate  Tribal  Business/Organization  Tribal Enterprise  State Tourism Program  Individual  Senior/ Student Gail Chehak AIANTA Membership Coordinator

International Marketing and Outreach:  Participate in ITB Berlin  Introduce your product at Showcase USA-Italy  Market your destination at IPW How Can You Get Involved With AIANTA?

Public Outreach and Media:  AlANTA’s social media  Quarterly Tourism Newsletter  Photos and images to promote your tribe or destination  Info on new tour programs, upcoming events, and tourism news in your community, village or reservation How Can You Get Involved With AIANTA? Rachel Cromer PR & Media Specialist

Support and Grow:  Current and future grants and projects;  Strong Indian Country tourism policy on infrastructure, education and technical assistance  International marketing opportunities  Online and regional tourism resources  Support important legislation  Support a permanent tourism program How Can You Get Involved With AIANTA?

Join the first destination website to promote Indian Country tourism to the world For more information, or call AIANTA at

Other National Travel and Tourism Organizations The U.S. Travel Association “On a Mission to Increase Travel to and Within the United States” U.S. Travel is the unique national organization that leverages the collective strength of those who benefit from travel to grow their business beyond what they can do individually. National Tour Association NTA (National Tour Association) is the leading business-building association for professionals serving customers traveling to, from and within North America.

American Indian Alaska Native Tourism Association th Street NW Albuquerque, New Mexico Phone: Fax: American Indian Alaska Native Tourism Association (AIANTA) We invite you to join the