LLCS Serving the World LLCS international Welcome to the Specialists in Strategic Planning Copyright © LLCS 2011

LLCS Serving the World Strategic Planning is the on-going process of determining where the future of the enterprise lies This may be in accordance with the organisation’s mission statement and vision But Strategic Planning may change the direction of the enterprise OR add new products and services STRATEGIC PLANNING MUST NOT BE CONFUSED WITH THE BUSINESS PLAN Copyright © LLCS 2011

LLCS Serving the World Questions to be asked are :- What do we do now? How good are we at it? What are the opportunities? Undertake proper market appraisals analysing the trends Where do we want to be? Until the opportunities are understood one can do nothing What are our resources? Finances, people and expertise Are the goals being set realistic? It is pointless to attempt to reach goals way beyond the capabilities Strategic Planning Copyright © LLCS 2011

Strategic Planning reviews 4 elements Strategic Risks Strategic Options Strategic Implementation Strategic Position LLCS Serving the World Copyright © LLCS 2011

LLCS Serving the World Strategic Planning So to restate the questions to be answered one should look them in greater detail Copyright © LLCS 2011

Strategic position – where are we now? 1.Review market, competition and customers 2.Economic, political, & regulatory conditions 3.Threats from sudden changes 4.Market share, pricing, quality, service 5.Core competences, SWOT analyses, 6.Stakeholders interests (whoever they are) 7.Resources 8.A Financial review of economic profit. And it all should be on-going LLCS Serving the World Copyright © LLCS 2011

Strategic Options Marketers must lead Boards to look at what options are available :- Changes on scope of product, market sector, geography Change of direction – higher/lower prices Change of quality Return on Investment Potential growth in Corporate image the Board must know what is available and the rationale of these possibilities Again this should be a dynamic on-going review. LLCS Serving the World Copyright © LLCS 2011

Strategic Risk Risk management is not a separate part of any project. Risks arise in the formulation, supply, production, sale and ultimate disposal of any project It is embedded in every project. This is what Corporate Social Responsibility (CSR) is really about Typically part of:- Long Term Environmental and Public issues Protection of the Brand Responsible supply Risk must be realistically identified LLCS Serving the World Copyright © LLCS 2011

What does a product or service c ost ? What must one consider today? The cost of production to the enterprise the costs of disposal the cost to future generations AND LLCS Serving the World In considering cost and margins one must ask Copyright © LLCS 2011

Companies must follow a code of ethics Ensuring that they:- Act responsibly and be honest Raise standards of ethics Consider both short term and long term environmental and social implications Report formally to Boards on weaknesses and threats as well as opportunities and strengths Take responsibility for their recommendations Consider all elements of stakeholder involvement Take due notice of compliance issues ‘i.e. embed their activities into the organisation’s management system’ LLCS Serving the World Copyright © LLCS 2011

Strategic Implementation The strategic planners must become totally involved in the sourcing, the delivery and disposal of the product or service They must :- Keep implementation and on-going delivery under constant review to protect the company Ensure that all waste and its disposal is properly controlled at all times Ensure that all claims and corporate statements are true and accurate. See that the company acts responsibly and honestly All must be a dynamic and honest on-going review. LLCS Serving the World Copyright © LLCS 2011

Demographic & social changes 360° view of the business is needed Innovation / inventions The law & other regulations Government policy The market for your products Products & services Compliance to regulations Environment / social impact Shareholder value Satisfied customers Brand / reputation Measure results against plan Understand update Strategic Plan LLCS Serving the World Copyright © LLCS 2011

LLCS Serving the World Strategic Planning Requires hard work lateral thinking honesty and integrity the total involvement of all members of the enterprise including the board a realistic time line and a view on how one can reach the targets Copyright © LLCS 2011

LLCS Serving the World Strategic Planning Requires time and expertise Neither of which may be available within the organisation The solution? Find the expertise to work with the organisation Copyright © LLCS 2011

LLCS Serving the World Strategic Planning LLCS offers this ethical resource Copyright © LLCS 2011

LLCS Serving the World Strategic Planning Contact Roger Lewis LLCS 3 Todmore Greatham Liss Hants GU33 6AR England Tel 0044 (0) Copyright © LLCS 2011